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You are not unaware of the changes, the improvements in pictures in the last five years. A few years ago there were one or two good pictures in a year, now scarcely a week goes by that some really outstanding production is not offered to the public while there are literally hundreds of splendid, worthwhile pictures entirely suitable for entertainment purposes.
Carrying out the purposes of the industry, there have been established :
1. Pictures for classroom use.
2. Special religious pictures for the churches, through establishment of a Religious Motion Picture Foundation, and the continued production of feature pictures based on religious themes.
3. Pictures for clinics and medical schools, whereby student-physicians and surgeons will be taught the methods of the greatest men of the profession.
4. Pictures on boats bringing immigrants to this country, that they might be given a chance to grow up with the country, through a knowledge of its history, and that they might be aided in establishing themselves in their new land by knowledge of its physical conditions, its manufacturing centers, farm districts, and the opportunities offered.
5. Pictures in several thousand hom.es for shut-ins, prisons, hospitals, homes for the aged, orphanages, the service in most of these being without cost to the institution.
And so on.
These purposes have been carried out by the following methods chiefly.
1 . Establishment of an Open Door policy which invites all interested individuals and groups to cooperate constructively with the industry by bringing suggestions, giving advice, and offering criticism through the Department of Public P.elations.
2. Adoption of a formula by which offensive books and plays do not reach the screen — a thoroughly legal method of selection which keeps the members from making mistakes in filming questionable material.
3. Enlistment of the advice and active help of various groups and individuals who can give expert assistance in the filming of plays. For instance, when The King of Kings was made, a priest, a minister, and a rabbi went to Hollywood to work day in and day out with the directors and stars in order that the interpretation of the life of Christ might be fine and in the best possible taste.
4. Encouragement of support of the best pictures on the sound and established theory that when the best pictures pay best they will be the standard of pictures produced.
5. Active cooperation whenever possible with groups in order that the best possible minds might be set to work for the improvement of pictures.
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