International Review of Educational Cinematography (Jul-Dec 1929)

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6. Employment of the best possible personnel — writers, directors, mechanics — that the quality of pictures may be bettered constantly. Motion pictures, today, are more than an instrumentality for recreation. They have been made available to the classroom, to the church and to the doctor's clinic. Whenever and wherever motion pictures can be of service, there they are being placed. In all of this, there is direct public responsibility. A responsibility in each community for finding out what the best pictures are and for then supporting those pictures. There are now available through many clubs, lists of recommended pictures. Reviewing committees in the California Federation of Women's Clubs, International Federation of Catholic Alumnae, the Church and Drama Association and other bodies are seeing pictures often in advance of their distribution and are publicizing those films which they endorse. Access to these endorsements is possible through the clubs mentioned, their house organs or through compiled lists of the Motion Picture Producers and Distributors of America. You can help the industry by giving it the advantage of your own experience. If you find good pictures, say so. If you find anything which is objectionable, also say so through the Open Door. The industry wants specific information, specific scenes — information that can be acted upon directly. Of course, perfection hasn't been reached yet in motion pictures nor in life but the movement is in the right direction and that is the important thing. It is not always the length of the step that counts most but the direction. Do not, therefore, be too impatient. Overnight miracles do not happen. The motion picture is engaged in giving people the opportunity to play. Play is essential in character building and in social work. It is giving them a place in which they may dream, offering them a new foothold in the realm of the imaginative. It is training men and women for active, intelligent'and efficient participation in an associated, living, and democratic society. The leaders of the motion picture industry seriously realize the public responsibility for the right use of this subtle, powerful, attitude-forming force. They stand at attention to do their utmost toward making community life happy, inspiring and wholesome for boys and girls, the men and women of tomorrow, who must provide those spiritual reserves of character which alone assure the safety of the republic. Than this, there is no more essential patriotic duty. 302