International Review of Educational Cinematography (Jan-Dec 1931)

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— H32 — o ur boundaries. No need to stress to you the vital significance of this practice. We pledge you, further, that the women of America, through their organized representatives, will keep in close touch with this process and will urge that it be maintained and facilitated in every possible manner. In this field we shall exercise care that the important problem of our relations with other races is consistently borne in mind. How standards are applied. It is no exaggeration to say that the women of America are in large part responsible for the writing and adoption of these standards. This does not imply that we were called in to dictate their terms, but it does mean that our constant attention to the subject and our determination to insure wholesomeness in motion pictures has had a direct effect upon the policies and practices of the producers. The impressive editorial article in L'Osservatore Romano for July 27, 1 93 1, to which I already have referred, analyzes and discusses at length the American motion picture industry's Production Code. It sums up as follows its conclusions concerning that document: 1 . That it is a very important undertaking as concerns the improvement of films in the world... Because of this, it is imperative that we encourage these American producers to observe the Code in question, and 2. It is necessary that those influencing public opinion as well as the Press, both the daily newspapers and the magazines, should make known this Code and should contribute, by means of their criticism and propaganda, toward having it supported and observed. We will not rest on the theory that the Millennium has been brought about; that by a stroke of the pen, all has been made well. We will continue to be vigilant and to accord our constant thought and attention to the enforcement of the standards. Woman's approach. Woman, in her fulfillment of the new opportunities of citizenship and community service which have accrued with the freedom she has won, has given evidence of one very grave fault. Woman's tendency has been, all too often, to be theoretical, to be visionary, to express ideals in bursts of enthusiasm, and then to let the sparks die away like a pyrotechnic display. When we attack a topic which affects the invested savings of a million stockholders and the intricacies of a tremendous commercial fabric — such as the production, distribution and exhibition of motion pictures — we must understand and utilize the economic necessities inherent in the processes we strive to influence.