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WHOLESOME FILMS FOR CHILDREN A GREAT AND GROWING NEED
By Florence Jacobs
It is not easy to realize at the first casual examination the tremendous influence which the motion picture of today exerts upon the child mind, yet investigators are agreed that motion pictures constitute possibly, if not actually, the greatest influence moulding the thought of the rising generation.
Of course, no one can reasonably demand that all motion pictures be constructed to meet the needs of the twelve year old child. The primary purpose of motion pictures is entertainment for the mature, and certain of life's problems and situations — perhaps not just the thing for juvenile observation — must be pictunzed, if we are to have any drama in our photoplays. If all pictures were made for the adolescent mind, the grown-ups would not patronize the theatres, and if the theatres had to rely for their maintenance upon the patronage of children, they would soon pass out of existence. I think every thoughtful person will accept that situation.
What is the reason that motion pictures have such a tremendous influence upon the child ? One of the most important reasons of course, is because the child mind is so impressionable, so susceptible to the thousands of stimuli which daily make themselves felt on our growing children. In the plastic age, the child is engendering ideals, morals, and aesthetic values, unconsciously building the foundation for his life's philosophy. Because the motion picture registers its impression visually, it has a strength and influence far stronger than the influence of written matter or oral teaching. Some say the visual impression is five times stronger than the impression one receives from reading. This applies to grown-ups as well as to children, but we may readily see that the minds of children being plastic receive a terrific impact from the force created by moving pictures.
Another important reason why the cinema is such a powerful influence is because of its accessibility. Any child walking home from school must run the gamut of enticing posters in his neighbourhood, and the admission prices being low, it is not very difficult for children to save enough money to attend the picture show once, if not two or three times a week, where he or she may be seated in a luxurious theatre chair and loose himself or herself in the land of dreams and imagination which the films offer.
Movies are entertaining, and of course that is the chief reason why they have such a great influence upon our youth. Children have a tendency to classify their existence into those things which are " fun " and those which are not " fun ". Movies naturally come under the first classification, and that gives them a tremendous advantage over school, reading, isteningto lectures or concerts or any other items which are usually,