International Review of Educational Cinematography (Jan-Dec 1932)

948 schools in securing the most effective teaching devices. It is our contention, therefore, that these materials should be supplied by the industries within the state, in so far as it is possible. The pupils in the schools should be taught to think of salt, oil, coal, lead, zinc, stockraising, fruit-raising, the raising of grain and forage crops, the manufacture of airplanes, the refining and transportation, of oil and other minerals, meat-packing, organ manufacturing, publishing, etc., as industries within the state, rather than as industries of New York, Texas, Wyoming, Louisiana, Illinois, Michigan, Missouri, or of other states where there are similar activities. The solution. The Bureau of Visual Instruction has complete facilities for producing 16-mm. motion pictures and photographs from which glass slides or other still pictures may be made. Furthermore, the staff of the Bureau is competent to handle the construction of scenarios, photograph the scenes needed, edit the films or slide sets, and prepare the materials finally for the use of the schools. All this could be handled by the Bureau at much less than the usual charge for such service. Those who produce industrial motion pictures professionally charge from $ 1 .00 to $ 1 .25 per foot of negative, plus the cost of prints. On the basis of the 35-mm. negative used, this cost would range from $ 1000 to $ 1250 for one reel of 1000 feet, with an extra charge of $ 75 for each print made therefrom. A careful estimate of the cost of producing a similar reel of motion pictures on 16-mm. stock indicates that the Bureau could handle the production, exclusive of necessary travel expense, at a cost of $ 1 50 to $ 1 75 for a one-reel subject with an extra charge of $ 20 for each additional print. In most cases, the travel expense should not be more than $ 25. Photographs for slides could be made at the same time and at nominal cost. Distribution of the films and slides among the school of Kansas and of neighboring states would be handled by the Bureau of Visual Instruction at the University of Kansas, thus relieving the industries of any concern in the matter. Furthermore, the Bureau would report to the owner of each film or set of slides the showings of that subject during each month. It is altogether likely that three to five prints of each subject can be kept busy among the Kansas schools alone. In addition there is some demand for such subjects from among clubs and other organizations in the state. It is possible, also, that some cities outside Kansas, as well as other state service bureaus, may desire to have certain of the subjects for use among their schools. In such cases, special arrangements could be made which would cover the cost of furnishing additional prints. The motion pictures or slide sets would not be of the usual strictly advertising type, but would be, in so far as possible, a true presentation of production and distribution, including sources of raw materials, transportation to manufacturing centers, the manufacturing processes, and the finished product, ready for the market or for exportation. Actual mention of trade names, factory names, etc., would be kept out of the picture, except as they might appear in close-ups of the plant. At the beginning of each reel of motion pictures or set of slides, there would be one credit title similar to the following : This picture furnished to the schools of Kansas through the courtesy of the Carey Salt Company, Hutchinson, Kansas. If two or more firms or organisations should be engaged in the manufacture and distribution of similar products, perhaps these firms might cooperate in the production of suitable films and slides, and the credit line could include the names of all who were thus interested. The procedure as outlined above could be altered to fit almost any industry or industrial enterprise. The Bureau of Visual Instruction will reserve the right of final