International Review of Educational Cinematography (Jan-Dec 1934)

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770 EDUCATIONAL CINEMATOGRAPHY lines to be followed. Educationists ought not to be content with seeing animated examples before their eyes. They should apply these examples in their own homes. Conclusion. The motion picture is the most marvellous instrument for popular education, but in or der that it may reach a maximum of efficiency and utility in the countryside, the organs which make use of it should give due weight in their projections to professional, moral, family, social and recreational questions in order to stimulate the amelioration of rural life in the highest sense of the term. TWENTY YEARS' EXPERIENCE WITH AGRICULTURAL FILMS BY Raymond Evans HpHE lamp of experience, that old and re-" liable source of illumination so eloquently adduced by Patrick Henry in his most-frequently-quoted speech, doubtless throws rays sadly lacking in actinic value. It would never do for studio illumination. This old lamp does have a certain power, however, not possessed by our most modern studio « inkies ». After its fashion it can illuminate tomorrow, which is something that even a fifty-kilowatt incandescent cannot do. So we may with good reason use this lamp in trying to chart the future of the educational motion picture. The experience of the United States De partment of Agriculture in the use of official motion pictures for educational work in agriculture doubtless covers a longer period than does that other similar organisation. Beginning with sporadic experimental production in 191 1, the work expanded rapidly during the period of the World War, and by 1920 motion pictures had become a wellestablished feature of the Department's educational work. The Office of Motion Pictures. created July 1, 1923, is now a branch of the Extension Service, serving primarily over 4000 country agricultural agents throughout the country. This office circulates copies of about 250 pictures, (silent, sound, 35 mm. and 16 mm.) ranging from one to six reels each, an aggregate of about 3000 reels. Annual shipments average about 4500. No rental is charged for this service, the borrower paying only the transportation charges. While agricultural extension agents have preference in booking, effort is made to serve also, so far as possible, schools, especially agricultural high schools, churches, civic organisations of various kinds, and other worthy agencies. Figure 1 shows the average annual distribution of Department of Agriculture films to country agents. Figure 2 shows similarly the average total distribution of these films. From this relatively long and extensive experience in the making and distributing of educational films in a specific field, we should be able to establish certain facts and tendencies, the discussion of which may be