Investigation of concentration of economic power; monograph no. 1[-43] (1940)

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CONCENTRATION OF ECONOMIC POWER 11 While these theaters represent but 16 percent of all theaters in operation, they take on added significance when it is noted that more than 80 percent of all metropolitan first-run theaters '^ are affiliated; in 23 key cities all of the first-nm theaters are affiliated (table 3)'; out of 92 cities with population over 100,000 the majors control exhibition in 73 cities (table 4); in these same 73 cities the majors "operate enough first-nni theaters in each to receive a sub- stantial majority of the total film revenue supplied by each of these cities"; there are 283 cities with populations between 25,000 and 100,000 in 200 of which the majors operate one or more theaters; "by control of first-run theaters alone, affiliated exhibitors have been able to secure as much as two-thirds of the total theater admissions paid in cities as large as 250,000"; and the affiliates control exhibition in all United States cities with populations of more than 1,000,000.^*^ Table ^.—Number of first-run metro'politajt theaters operated by each of the major companies in 35 key cities, 19^0 City Albany. NT. Y.i Atlanta, Ga.. Baltimore, Md Boston, Mass.' Brooklyn, N. Y.' Charlotte, N. C. Chicago, 111.1 Cincinnati, Ohio > Cleveland, Ohio ' Dallas, Tex.i_ Denver, Colo Des Moines, Iowa ' Detroit, Mich Houston, Tex.' Indianapolis, Ind. Kansas City, Mo.' Los Angeles, Calif. Memphis, Tenn.' Milwaukee, Wis.' Minneapolis, Minn.'... Newark, N. J.' New Haven, Conn.' New Orleans, La.' New York City Oklahoma City, Okla.'. Omaha, Nebr.' Philadelphia, Pa.' Pittsburgh, Pa Portland, Oreg Salt Lake City, Utah'. St. Louis, Mo St. Paul, Minn.' San Francisco, Calif Seattle, Wash Washington, D. C Total. Para- mount 63 Loew's Twen- tieth Century- Fo.x Warner Bros. Radio- Keith- Orpheum 35 29 ' In cities thus marked, all first-run theaters are operated by these companies. Source: United States v. Paramount Pictures, Inc., et al., civil action No. 87-273, in the District Court of the United States for the Southern District of N'ew York, amended and supplemental complaint, Nov. 14, 1940. " A metropolitan theater is one located in a key city. A key city is one of such size and strategic location that the first-run exhibition of a motion picture therein effectively advertises the film among exhibitors and the public in a wide surrounding area; 31 such cities constitute the main distributing centers of the major companies. A first-run theater is one which exhibits flrst-class features released by one or more of the majorsonaflrst-run showing in the city or town in which it is located. An affiliated theater is one which is either owned or controlled by 1 of the 5 major producer-distributor-exhibitor companies. 2» United States v. Paramount, 1940.