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April, 1930] REPORT OF PROJECTION COMMITT^ 447
there would be far greater loss at the box-office by failure to place the product of the motion picture industry before the public at its highest entertainment and amusement value, and by excessive machinery deterioration caused by the indifference thus generated in the mind of the projectionist, than any rise in wages could possibly amount to.
Gentlemen, the excellence of everything this great industry has for sale to the public is in considerable measure directly dependent upon the excellence with which it is displayed upon the theater screen. As has been many times pointed out to you, if a production be poorly or indifferently projected on the screen, then its entertainment value is automatically lowered as against what it would have been had it been projected in the best possible manner. You know that; we all know it.
We also know that men engaged in any line of human endeavor will do far better, more perfect work if they are encouraged to believe the work they are engaged in is of real importance, and is therefore a work in which they may and should feel pride.
This being true, and we believe you must all agree that it is true, would it not have beneficial effect did this Society take such steps as may seem practicable to encourage rather than discourage high class work in projection, to the end that the finished product of this great industry be placed before its buyers at its highest possible value?
In line with this proposal your committee respectfully suggests: (a) that the President of the organization controlling motion picture projectionists, the I. A. T. S. E and M. P. M. O., be invited to join this Society; (b) that this Society, either through its officers or through a committee to be appointed by our President, confer with the President of the before-named organization with the idea of inducing him to favor the establishment of a suitable apprenticeship system by means of which candidates for membership in his organization may approach with a good basis of both practical experience in the work of projection and technical knowledge relating to it; (c) that he also be urged to use every possible means for inducing the local units of his organization to encourage the production of the best possible work by their members.
Admitting that what we propose cannot be expected to work any immediate large benefits, we direct your attention to the fact that we ask nothing which is difficult of accomplishment and that