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FILM PROBLEMS OF THEATER OPERATION 287
The University Theater presented such an opportunity; with few exceptions, everything was built into the theater originally that seemed requisite to efficient operation, and that appeared to be the last word in respect to the comfort of the patron without making him awe-struck by the gaudiness and over-pretentiousness of the modern movie palace.
The projection room stands as originally built. It measures twenty-six feet by ten feet, with an adjoining generator room thirty feet by ten feet, so that the sound installation for three projectors was made without having to make any structural changes. The lack of air conditioning or refrigerating systems has troubled us considerably, but at the time the theater was built we felt that the requisite expenditure of $50,000 was most unwise for a suburban theater. We are now convinced that conditioned air is necessary in all theaters, and we are making plans for installing such equipment.
In connection with the operation of theaters, I feel that there are some problems which, though in themselves trivial, might be studied by the Society, particularly as regards the technical instruction of those in charge of the handling of film. I am referring particularly to the care of the film when it is in the theaters of the country, actually earning the money that keeps the wheels of Hollywood in motion.
Largely through the untiring research work of members of the Society, the industry has made great strides in improving film stock, photographic processes, sound reproduction, in fact, everything that contributes to the motion picture; but the seemingly trivial things must not be neglected. These things should be called to the attention of those who handle film and, among others, the following topics should be considered: film in use, reels on which the film is wound, cases in which the reels are shipped to the theaters, inspection departments maintained by the film exchanges, and replacement requisitions as received in the home office originating from the film exchanges out in the territory.
(1) Reels. — The winding of film on a bent reel will, even in a single winding, spoil the most perfect sound and photographic effects, obtained only after long years of endeavor.
(2) Cases. — The packing of new and perfect reels into a film case that has been dented and jammed will, in one shipment, spoil the reel and in turn the film, etc. A film case is rarely opened without disclosing a collection of dirt, dust, sweepings, and film clippings. The accumulation of a year or more rests on the bottom of the case. In