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., 1944 IT Is TO LAUGH 371
Simple pictorial comedy may often be employed to brighten up an otherwise dull graphic presentation. When statistics must be presented in film form, they may be relieved by the judicious use of humorous sketches.
Finally, the technique of the running gag is particularly suited to the film medium. This is the technique in which we establish in the opening sequences of our film a situation that is ludicrous — such as a sad-faced sailor working feverishly but ineffectively to assemble a mechanical device — and from time to time cut back to him still at work on the device and still as unsuccessful as he was in the beginning. This is a form of sympathetic negative example that can win friends and influence audiences.
And so the types of film humor that find a place in training films may be classified as follows :
(1) The Comedy of Negative Example.
(a) Sympathetic.
(b) Derisive or derogatory.
(2) The Comedy of Allegory.
(5) The Comedy of Parody, (a) As a film entity. (6) As an introductory device.
(c) As a parenthetical device to emphasize a point.
(4} The Comedy of Situation or Plot.
(a) The humor of a natural situation.
(b) The humor of an artificial situation.
(5) Narrative Humor.
(6) Pictorial Humor.
(7) The Humor of Camera Subtlety.
There may be other types of comedy that have been omitted here, and there may be combinations of any two or more of the types of humor outlined above. But regardless of their types, they can and should be translated into film terms and used in the planning of training films to better insure response from and effectiveness on the vast audiences to be taught.