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124 P. J. LARSEN Vol 44, No. 2
which improvements in the art of motion pictures were demonstrated and commercialized. It is of interest to compare the date of the demonstration with the actual acceptance of the improvement by the Industry, as represented by the first public commercial performance.
MONOCHROME PICTURES
April 14, 1894: First public performance, monochrome, 16 frames, 60 feet per minute.
February, 1926: First public performance, monochrome, 24 frames per second, 90 feet per minute.
SOUND-ON-FILM
1921: First demonstration of sound-on-film on monochrome film.
April 15, 1923: First public theater performance in New York City of soundon-film on monochrome film.
May 29, 1927: First commercial sound-on-film theater performance on monochrome film.
COLOR
March, 1909: First demonstration of 2 color (rotary filter disk separate films). Process known as "Kinemacolor."
Sept. 12, 1918: First public theater performance of 2-color subtractive process known as "Kestacolor." Presentation of "The American Flag."
1923: First demonstration in Paris of 3-color additive process known as "Keller-Dorian." Later known as "Kodacolor."
1926: First public theater performance in U.S.A. of 2-color subtractive process known as "Technicolor."
1933: First commercial theater performance in New York City of 3-color subtractive process known as "Technicolor" with sound-on-film.
During 1943, the following feature* short, and newsreel motion pictures were produced for theater consumption by the Motion Picture Industry. It is of interest to note that of the total features produced only 13 per cent were in color, and of the shorts produced only 37 per cent were in color.
In Monochrome In Color Total
Feature Pictures 368 50 418
Shorts 329 120 449
Newsreels 502 0 502
The following approximate quantity of positive film stock was used for the print release to the theaters for the above motion pictures :
Positive Stock Monochrome 1,660,000,000 feet
Positive Stock Color 140,000,000 feet
The studio production costs for color features are approximately 20 to 35 per cent higher than comparable productions in monochrome,