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1948 INFLUENCE OF WEST COAST DESIGNERS 333
lighting units are .placed at the aisle seats. Attempts were made to illuminate the aisle carpet from overhead, but the light reflected from eyeglasses was disturbing to the wearers of glasses.
We have used black-light decorations in many of our houses and found that lamp replacement offers a major problem to the operator. This may be due to the intervening war years in which these lamps were not available and while we built the first fluorescent-lighted theater in 1939 and several in Mexico in 1941, the black light was unavailable chiefly during the war years and our experience record is incomplete on this item.
We have built some very low cost theaters on the West Coast that have been extremely interesting and well-paying ventures (Fig. 3). Outstanding is probably the Tumbleweed Theater, Five Points, California, which we designed for the Edwards Circuit and which was built at a cost of $30.00 per seat.
Having the problem of a small country area and a rural community the owner of this theater stated he would like to have a barn in which to put pictures. So the building sits back from the street with a barnyard in front wfiich contains a wishing well, an old oaken bucket, and cast-plaster ducks and ducklings. Search was instituted for an abandoned windmill, and this was erected on a pump tower, operated by an electric motor, and is a landmark for miles about.
The marquee was built around the base of the mill tower, with a box office below, and forms the main entrance. Poster cases alternating with old wagon wheels, also the product of an entertaining search, form the fence for the yard. Gay farm colors of white, yellow, and blue with red wagon-wheel spokes make the exterior bright and cheery. The ranch atmosphere is carried out inside the theater by a foyer treated as the living room of a farm home. Papered walls with early American furniture make this appear authentic.
The auditorium has a ceiling formed by the roof trusses as barn beams would appear. Lighting fixtures are wagon wheels, three colors of lights being used in the glass rims of the wheels. Walls have appliques of western rural ornaments. An interesting note is the fact that the chimney on the front of the building is used as a port for the ventilating system, fresh air being introduced into the front of the building and removed from the rear.
Our West Coast office has also had some interesting experiences in connection with food operations in the theater. This lucrative addition, which started as a folding candy and popcorn dispenser, has