Journal of the Society of Motion Picture Engineers (1930-1949)

Record Details:

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334 LEE April developed into elaborate concessions which include soft drinks. We have even had proposed records, sheet music, and greeting cards. In Mexico we were privileged to design a few theaters where we entered into the full impact of concessions in the theater. The showgoing habits in that territory were affected by the siesta period following which the th'eaters opened, usually around four o'clock in the afternoon, and considerable food was sold in the building. We, therefore, developed full-sized food concessions, usually consisting of a large room off the main lobby. Fig. 4 — Integral design of restaurant and theater fronts, Miami Theater, Miami, Florida. In the Linda Vista Theater at Mexico City we provided two food departments, one directly off the main lobby for the service of sandwiches and the other connecting with the building and occupying a common patio with the theater for full food operation. The food concession inside the theater also handled candy, and serving light lunches and coffee, did a steady business. One parallel operation in the United States is the Miami Theater, Miami, Florida (Fig. 4), which our West Coast office designed. Built on the main street of the city, it has a combination Huyler's