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Your Society
Report of the Executive Secretary
AT THE PRESENT TIME the Society's prestige in the industry is at an all-time high. Over thirty-two years of effort in the direction originally set by the Society's founders have made the JOURNAL a standard reference for motion picture and television engineers everywhere; Society membership has grown to nearly 3000 without a prolonged or intense effort in this direction; income from Sustaining members for each of the last three years has been in excess of $20,000 ; and the Society has established itself as a clearing house for industry standards as well as a major producer of 16-mm and 35-mm test films.
PUBLICATIONS
1948 was a banner year for Society publications. We published 1,376 JOURNAL pages, an increase of nearly 10 per cent over the previous year. In addition, the appearance of JOURNAL reprints was improved, and their sale to authors and others increased to the extent that the dollar volume of such sales was nearly two and one-half times the equivalent for 1947. We published a Membership Directory which was distributed to all members. We also published a 155-page TenYear Index to the Journal that was mailed free of charge to all members. Through a very simple promotion program, we pointed out to a selected list of librarians and nonmember engineers in the industry that these indexes as well as back copies of the JOURNAL were available. Resulting sales exceeded our estimate by about 40 per cent.
The major part of our work on the Society's new book "The Motion Picture Theater — Planning and Upkeep" was accomplished in 1948, but printing and binding were delayed so long by production difficulties that we were unable to begin our sales campaign until the first quarter of 1949. However, promotion plans made early in 1948 give us an orderly sales program which is now under way.
We published a group of papers on High-Speed Photography for distribution at no extra cost to all members and subscribers as a separate supplement to the March issue of the JOURNAL. Because this is the first publication of its kind on the subject and because of its obvious technical merit, we printed 1000 additional copies for sale to nonmembers.
APRIL, 1949 JOURNAL OF THE SMPE VOLUME 52 453