Journal of the Society of Motion Picture Engineers (1930-1949)

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Use of 35-Mm Ansco Color Film for 16-Mm Color Release Prints* BY REID H. RAY REID H. RAY FILM INDUSTRIES, ST. PAUL, MINNESOTA Summary — In commercial motion picture production, there is often a need for both 35-mm and 16-mm color prints. In this field color serves the purpose of product identification, and therefore a three-color system is required. In the specific work described here, locations were widespread and demanded specific dates for shooting. Therefore, several cameramen had to cover location assignments almost simultaneously and available 35-mm professional photographic equipment had to be used. How both 35-mm and 16-mm color release prints were quickly processed from one three-color original is described. HISTORY OF COLOR in motion pictures, at least up to 1949, can J_ be summarized in these 13 words: Kinemacolor, Prismacolor, Agfa color, Dufay color, Gaumont color, Technicolor, Cinecolor, Multicolor, Gasparcolor, Magnacolor, Kodacolor, Kodachrome, and Ansco color, t Perhaps this list may slight some color process, but in the main, these names embrace color motion picture history. Those of us who have been associated with the production of motion pictures for the past 25 years have continually had the "color problem" confronting us. Since 1938, when sound Kodachrome duplicates were announced, the industrial producer has really become color conscious because black-and-white picture production gave way to a large percentage of color production, even faster than the producer actually preferred. Color plays a more important role in business films than in the theatrical film. The client who pays the bill wants the color of his product in motion pictures to be as nearly like * Presented February 17, 1949, at the Central Section Meeting, Chicago, t It is interesting to note that the first Ansco color 35-mm release won an Academy Award. It was a 2-reel short released through Monogram titled, "Climbing the Matterhorn" and was shot in 1946 by Irving Allen, while producing a feature picture in Switzerland. In 1947, "16 Fathoms Deep" was made in Florida, a 9-reel feature in Ansco color, also released by Monogram. A third film, "Alice in Wonderland," has just been completed and will be released in 1949, through the J. Arthur Rank Organization. In 1948, A & T Productions produced in Paris, France, the picture, "The Man on the Eiffel Tower." AUGUST, 1949 JOURNAL OF THE SMPE VOLUME 53 143