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326 McCoy AND WARNER October
been reliably, and probably conservatively, stated that the cost of the receiver, camera, and processing unit will be approximately $35,000 plus installation. Units of this type have been installed in Paramount theaters in New York, Chicago, and Los Angeles. It is likely that the price of the three units may be in the $15,000 to $20,000 range, plus installation, when available in commercial quantities. The microwave receiving equipment and transmission line would add| an additional $3500.
Theater television equipment has not yet attained the perfection of class A motion pictures, although engineering opinion supports the conclusion that such perfection is attainable. However, 20th Century-Fox recently advised the FCC that in its opinion "the generatioi of a theater television picture of suitable quality is not only possible but practical."4 The final arbiter of picture quality is the audience, and theater television has been received favorably by the public. There is some danger that in waiting for technical perfection, the motion picture industry may lose the opportunity to secure the radi< frequencies and other transmission facilities that would make theat< television possible.
• IV. DISTRIBUTION OF THEATER TELEVISION PROGRAMS
The most critical "and urgent problems facing the proponents o\ theater television involve determination of methods and means f< transmitting television programs to the exhibiting theaters. Theat( television essentially is a system of distribution of programs by televisioi It is well known that television programs may be transmitted by radic relays, by coaxial cable, and by telephone wires for short distanc< The opportunity to use these avenues of program distribution canm be had merely for the asking. The use of radio relays requires aj proval by the Federal Communications Commission. The use coaxial cable and telephone wires requires the co-operation of American Telephone and Telegraph Company and the Bell Syst Wherever theater television applies for transmission facilities must prove a demand for the facilities and it must overcome sti competition for the same facilities by broadcast television networl and stations, and by other users of the same facilities.
Theater television may be carried out as an independent enterpru by one theater which provides or obtains all of its own transmissic facilities, or it may be carried out as a common enterprise by sevei