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THEATER SITES
397
North American continent and in five European countries. In one of these surveys the question was asked " Would you mind telling me which, if any, of the following you did last night?" The person interviewed gave his answer from the list of activities and the answers \vere compared, as shown in Table I.
TABLE I SURVEY OF SOCIAL ACTIVITIES
U.S.A.
and
Canada
Denmark
Holland
Sweden
Norway
France
-pj
tage — —
x
— "i ercen
Read
19
23
17
21
21
21
Listened to radio
28
13
18
22
18
22
Entertained or was
entertained
17
16
18
19
6
12
Played cards
10
6
6
2
4
1
Went to motion pic
tures or theater
7
4
7
4
5
7
Watched sports
4
1
Danced
2
1
1
1
Other
13
38
32
32
45
36
100
100
100
100
100
100
This survey indicates that in the United States and Canada, as a form of commercial entertainment the radio attracts four times as many people as motion pictures. (See Fig. 1.) The high percentage of radio listeners in relation to those who go to motion pictures is chiefly because the former offers free entertainment. In the field of paid entertainment the closest competition is the sport show which attracts 4 per cent as compared with the 7 per cent attracted by the motion picture.
TREND IN SOCIAL HABITS AS RELATED TO THE MOTION PICTURE
THEATER
The most recent indication of the impact which television is having on social habits is contained in a survey conducted by the Duane Jones Company among television-set owners in the metropolitan area of New York. A questionnaire was mailed out in mid-November to 4500 television-set owners, and the results are based on a 35 per cent response.