Journal of the Society of Motion Picture Engineers (1930-1949)

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398 FALUDI October Of those answering the poll, 92.4 per cent said that they now listened less to the radio, 80.9 per cent see fewer motion pictures, 58.9 per cent read books less, 48.5 per cent read magazines less, and 23.9 per cent read newspapers less. On the other side of the ledger, 72.1 per cent reported that more children visited their homes on social visits and 76.8 per cent said that their adult entertainment had increased. THE THEATER AND POPULATION In order to evaluate these data with reference to anticipated theater attendance, we shall consider first the potentiality of the theater in relation to population figures. Fig. 1 — Social activities in the United States and Canada. In the large urban centers of Canada and the United States, there is a theater seat provided for every 7 to 8 people. In Canada with a population of approximately 12,300,000 there were 1477 theaters in 1946, having a total seating capacity of 758,640, a seat for every 17 persons. The total number of admissions was 215,000,000 or 293 per seat for the year. The average revenue per seat for the year was $72.00. Had each theater played to a full house at each performance attendance could have numbered 605,000,000. Actually, therefore, only 37.6 per cent of the total seating capacity of the theater was utilized. It may be assumed that this figure will decrease because of the following trends: 1