Journal of the Society of Motion Picture Engineers (1930-1949)

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1949 THEATER SITES 401 According to this survey, theaters represent 10.7 per cent of all store units, while restaurants represent 9.2 per cent. The next types in order of importance are shoes, jewelry, and men's furnishings, each about 5 to 6 per cent, women's clothing stores, candy, drug, cigar stores, each about 2 to 3 per cent. Restaurants and snack bars are in nearly every block where there is a theater. Moreover there are almost as many restaurants in a block containing theaters as there are theaters. With the exception of downtown areas, theaters show no strong tendency to be grouped in the same blocks. In 135 blocks containing theaters, two theaters per block were found in only 13 cases, and three theaters per block in three cases. Generally speaking, in blocks containing theaters, the following store uses comprise one half of the total occupancies: theaters, restaurants, men's furnishings, shoes, jewelry, women's clothing, candy, drugs, and cigars. An important share of the retail business of the city is, however, conducted outside the central area in retail subcenters extending along major streets and in neighborhood shopping nuclei. In such locations, the proximity of residential districts justifies the location of a theater. POPULATION AND THEATERS — TORONTO An interesting study covering the city of Toronto indicates the lationship of population to theaters situated outside the downtown isiness center. The survey was conducted within concentric zones le mile apart. (See Figs. 2 and 3.) The first zone is around the mtral shopping area and the last one, 6 miles distant, takes in the fringe of the metropolitan area. Table II shows the number of people id theaters at various distances from downtown Toronto and the )pulation per theater seat. This tabulation reveals that the number of theaters and their iting capacity increase as the population increases up to the zone rhich is 3 to 4 miles from the downtown area. (See Figs. 4, 5, and 6.) These figures then decrease to the limit of the urban area which is 6 miles from the center. Population per theater and per seat, however, increases from about 4745 to 11,650 and from 5.16 to 17.93, respectively. The figures also indicate that the supporting population required per seat increases with the distance of the zones from the center, increasing by approximately 2 to 3 persons per mile. Another interesting feature of the survey is that there is a relation