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1949
THEATER SITES
403
between the number of the supporting population required and the density of residential population per acre, the purchasing capacity, and the spending habits of the residents. In high-density areas with low-income groups, the supporting population per seat varies from 3.3 to 7. In low-density areas with high-income-class groups, it varies from 7 to 19.
The nucleus of retail business along thoroughfares attracts the establishment of theaters. In Toronto, along three major thoroughfares, on a stretch of 6 miles, there are 25, 17, and 16 theaters, respectively. Along secondary thoroughfares for the same distance, the maximum number is 8, and the minimum is 1. Both these major and
POPULATION 250,000
200, 000
150,000
100, 000
50,000
ZONES DOWN TO I l~2 2"3 3"4 4"5 5'6 6+ MILES TOWN
Fig. 3 — Population on concentric one-mile zone.
secondary thoroughfares possess a large number of scattered shopping and convenience goods stores, and carry a heavy concentration of vehicular traffic.
LOCATIONS OF THEATERS IN FRINGE AREAS
The Toronto survey shows that between the 5 and 6-mile zone there is a population of 73,000 with 8 theaters, having a total seating capacity of 6000. The average seating capacity of these theaters is 750. The average number of people per theater is 9000 and per seat 12. The location of the theater is closely related to the local shopping area, which consists of a large number of grocery, fruit, and vegetable, drug stores, meat markets, and other convenience goods outlets, interspersed with a lesser number of men's and ladies' wear stores. Almost without exception these stores draw customers from within