Journal of the Society of Motion Picture Engineers (1930-1949)

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1949 THEATER SITES 405 ZONES DOWN TO I TOWN. 1-2 2-3 3-4 4-5 5'6 6+ MILES Fig. 4 — Theaters in concentric one-mile zones. dwelling. Such neighborhoods obviously depend on the larger urban centers for their basic employment, transportation, and cultural facilities. Their shopping centers should contain only the types and number of stores which can be well supported by their own population. However, if the shopping center is near to highway approaches from other areas, it frequently will draw a sizable portion of business from outside its tributary and trading area. It may attract attendance from the urban center itself if large parking areas are provided, and thus reverse the magnetic attraction of some theaters situated in the central area. The greater the increase of population in outlying areas, which is expected to result from the construction of urban freeways or limitedaccess highways providing access to the central city area, the greater will be the growth of outlying neighborhood business centers. ZONES DOWN TO I \~2 2'3 3'4 4"5 5 '6 6+ MILES Fig. 5 — Total theater seats in concentric one-mile zones.