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406
FALUDI
October
In the Toronto metropolitan area, two large-scale neighborhood business developments with theaters are under preparation at present. In each case, the theaters planned will be twin buildings starting with an auditorium of 750 seats, which will be duplicated later as warranted by population increase. Parking facilities will be provided for over 500 cars, or one parking space for every ll/2 seats.
LOCATION OF THEATERS IN SMALL TOWNS
The small town is rapidly coming to the fore all over the country. It has been demonstrated that industry is tending to operate in a larger number of places rather than concentrating in already congested
I -2 2-3
3-4
4-5
5-6
6 t MILES
ZONES DOWN TO I TOWN.
Fig. 6 — Persons per theater seat in concentric one-mile zones.
areas. The small cities where industries are or may be located fall into two categories: those with a population between 10,000 and 25,000 (there are 662 such towns in the United States); and those with a population between 25,000 and 50,000 (there are 212 such cities in the United States).
Some of these are independent communities, depending on a metropolis in no major way. Another type is the suburban residential city closely related, physically and economically, to a large city. There are also those small communities which are dependent upon a single industry, and are closely affected by its fluctuations.
In all these communities new theaters with up-to-date facilities will be required as industrial and population growth will warrant it.
When locating a theater in these communities a careful study will be required of existing theater facilities and population per seat, population growth, age groups, purchasing power, and spending habits as well as the characteristics of the business centers.