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Cameo Film Production Technique
By CHARLES F. HOBAN and JAMES A. MOSES
Educational and psychological principles applied by the Signal Corps in experimental film designed to increase training effectiveness and to cut time and cost of production are presented. Also described are story treatment, studio techniques, and preproduction analysis and planning that are involved in these productions. Results are reported of the evaluation study of film effectiveness and audience reaction to scenario treatment.
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ONTHEATRICAL film producers are under increasing pressure to do two things which appear contradictory and irreconcilable. There is the demand that training, information and publicrelations films be produced more rapidly and more economically. At the same time, there is a demand that the effectiveness of films be increased. Under conventional production procedures, films cost too much and take too long to produce. When produced, films frequently do not accomplish their purpose as effectively as sponsors hope and have a right to expect. To film producers who equate "film quality" with film effectiveness, it seems impossible to make better films and, at the same time, reduce the time and cost of production.
In this paper we will describe some applications of educational and psychological principles of film influence to
Presented on April 22, 1952, at the Society's Convention at Chicago, 111., by Lt. Col. Charles F. Hoban and James A. Moses, Army Pictorial Service Div., Office of the Chief Signal Officer, Dept. of the Army, Washington 25, B.C.
story treatment and studio methods being developed by the Signal Corps to improve training effectiveness and reduce time and cost of production. Use of these procedures will be illustrated in the experimentally produced Army training film, TF 11-1752 How to Operate the Army 16mm Sound Projector Set. There is some reason to believe that the basic educational principles applied to the film on operation of the projector set are not necessarily limited in application to this particular film or to training films of the "nuts and bolts" type. However, we are not concerned with a specific technique used in the experiment. It just happened that the particular production technique fitted the subject and accomplished the desired results. Under no circumstances should the production technique used in this film be construed as a "blueprint" for film productions in general.
Two sources of inspiration for improved film production procedures and techniques are currently available. For one thing, the possibility of low-cost, rapid program production has been explored extensively by commercial television and
September 1952 Journal of the SMPTE Vol. 59
195