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122 JUVENILE DELINQUENCY Cliairman Kefaua^er. "Hells Island" which you produced has been criticized some, particularly the advertisements in connection with it. Mr. Freeman. I think it is very bad; no excuse for it. Chairman Kefau^'er. The advertisements? Mr. Freeman. The advertisements. Chairman Kefauver. You see it back there [indicating]. Mr. Freeman. I liave seen it. If you could see my criticism of it, I don't think it would bear to go into the record. Chairman Kefauver. How come you let the advertisement go through ? Mr. Freeman. I don't control it. Chairman Kefauver. You don't control the advertisements? Mr. Freeman. Xo, I do not. Advertising of all Paramount pictures is controlled out of Xew York, under the direction of the head of dis- ti'ibution and the general advertising manager. He can be honest in Vvhat he does. Because I disagree with him and say what I do doesn't necessarily mean I am right and he is wrong. I don't mean that. Chairman KEFAm'ER. Don't you have the authority to change this man or direct what he does ? Mr. Freeman. No, I haven't. My problem here at the studio is in charge of production of the picture, the manufacture of the product. When I finish it I turn it over to New York, to the distributing depart- ment. It then takes charge of the sales policy and the advertising policy and the distribution of the i^icture. Chairman Kefauver. Don't you think the code ought to apply to the advertising as well as to the picture itself ? Mr. Freeman. There is an advertising code. Chairman KErAU\'ER. But apparently it is not working too good. Mr. Freeman. It is there in New York, in the office of the Motion Picture Producers Association, and I say it is my understanding that all ads and all stills have to be submitted to this code for approval before they are released; I say that is my understanding. Chairman Kefau%t:r. Well, it would seem that since you have the responsibility for the impression that Paramount pictures make for the good or the bad, that it is not quite fair to impose advertising that you don't agree with, upon the reputation of Paramount over which you have charge. Mr. Freeman. Well, I think that one of the problems which is hard to understand, that exists in the making and in a company trying to produce 18 pictures a year, or see that they are produced, is that you have to delegate authority and you have to divide it up. No one man is mentally or physically able to supervise the responsibilities of all branches of producing, distributing and sales organization, such as Metro or Fox or Paramount or Warner or any other major studio. I want to be fair. Senator, because I disagree on something and 1 don't think it is right, I am not going to say that my position is perfectly right and the other man's is perfectly wrong. There may be an honest difference of opinion. I only express my personal opinion. Chairman Kefauver. Mr. Schary told how the code operated in con- nection with Metro pictures. Is that about the same arrangement or same system you have ?