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JUVENILE DELINQUENCY 155 Mr. White. My first working experience was as a newspaperman, as reporter and copy editor. After that I was a publicity man and finally an advertising executive. It might be of interest to you, possibly, to note that at the time the advertising code was written 25 years ago I was the director of adver- tising and publicity for one of the association's member com})anies, and as such became one of the original signatories of the advertising code. So I watched it in operation from both sides of the fence, so to speak, since its inception. ]\Ir. BoBO. You have a statement outlining the work of the adver- tising code administration? Mr. White. I do, sir. Chairman Kefauver. Mr. White, you read the statement or tell us about it, whichever you wish. Mr. White. Well, could I ask permission before I read this—because of the peculiar circumstances—to nuike a few remarks aside from this statement ? Chairman Kefauver. Oh, yes; you can read the statement and make any other remarks, or you can make any other remarks and read the statement. Mr. White. I would like to make a few comments first, if I could. Chairman Kefauver. All right, sir. Mr. White. I should see, I suppose, some special distinction in being the first witness here who has had a special set built for him, or, at least, I assume this display of advertising matter was arranged for my special attention. Chairman Kefauver. You are wrong about that, Mr. White. It was gotten together so some of the producers could talk about the advertising that went along with their shows. I suppose this is advertising that was passed on by you. I should think you would want to have it to make any explanation in connec- tion with it. ]\Ir. White. I had hoped I might make a few comments, because I think possibly my statement might have more significance if I may do so. First of all, a technical correction. This material was referred to several times yesterday as posters. These are not posters. A poster is a large display item, advertising item, usually litho- graphed. They are pre])ared generally in certain established patterns, beginning with what is known as a 1-sheet, which is a key size of a ]>oster, which is 28 by 42 inches. There are 3-sheets and B-sheets, in corresponding sizes, that is, you multiply that by 3 and 6. And finally the largest of the established ]:»oster, which is 24-sheet. I think that runs about 8 feet 9 inches by 19 feet (> inches. It is not, as it w^as suggested yesterday, a thing that would cover this whole end wall, but it is a thing that would probably cover two- tliirds of this panel of the wall here [indicating]. Those are posters. These items here, most of them—I could make an exact count of them by going around looking at them—but most of them. Senator, are the covers of ]3ress books. Now, a press book is a campaign book. It is put out by the producer .or distributor of the picture, to present the entire promotional cam- paign on a particular picture, including the advertising, the prepared publicity, the special exploitation ideas, illustrations of the posters in lobby displays, and so forth.