Juvenile delinquency (1955)

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156 JUVENILE DELIXQUENCY Chairman Kefauver. Do you have one of the press books there with yon, Mr. A\^iite ? Mr. White. Yes, I do have several press books here. Those are some press books which I hope might enter into the committee's record. Chairman Kefauver. Well, if we may do so, we will file these as exhibits and they will be studied by the subcommittee. Mr. ^\'hite. In connection with those, I recall Mr. Schary's hope and Mr. Bobo's indication that it would be true, that in the full study of the advertising of this industry, that such hlms as Marty, A Country Girl, The Man Called Peter, that those things also might be taken into consideration. But, anyway, most of these items appear on the covers of these press books, which were never designed to go to the public. They were designed to go to the theaters, the theaterman. Much of the material included in the panels inside of those covers, of course, is designed for public use. But these covers, as they stand here now, were never intended for distribution to the public. They are selling and service items, going to the theaters. Chairman Kefauver. Let me get this, now. Let me see if I under- stand this. Of course, the large 9 by 19, or 8 by 19 foot posters I have seen. I didn't know how big they were. But aren't most of them rep- licas, or just larger editions of what we see here? Mr. White. Some of the units of art work in these would be included in some of the posters, of course. Chairman Kefauver. Do you mean to say that this press material or press book is more unsavory than the larger posters ? Is that the point you are making? ;Mr. White. No, sir. I was merely giving you a ]3oint of technical information, as to what these were. Chairman Kefauver. It is your judgment these are fairly represen- tative of the larger posters, the 8 by 19 foot posters that we see? Mr. White. Some items in here might be represented on those posters. Chairman Kefauver. Are these worse or better than the actual posters ? Mr. White. I don't know whether they are either worse or better. Senator. Chairman Kefauver. Then you think they are about the same? Mr. White. Well, they might be. Mr. Young. Mr. Senator Chairman Kefauver. Mr. Young, let us go along a little while. JNIr. YouxG. This is very im])ortant. Chairman Kefauver. I know it is important. Every question is important. Mr. YouxG. Thank you. Chairman Kefauver. We will carry on for a while. We will give evL'rybody a chance. This is a very nice poster, tlie last advertising, the Glass Slipper. We will put all of these in. We want to have a good cross section, so any othei's you have here, we can ]iut in. But your point is these are the front ])ages, ap]:)arently, or come from the press releases ? Mr. White. From the ]^ress books; yes, sir. Chairman Kefauver. Actually, the larger posters are just blown-up editions of what we see her, in most cases, aren't they ?