Juvenile delinquency (1955)

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JUVENILE DELINQUENCY 159 lar^e over the years, well meets this sound test of general accepta- bility. Chairman Kefauver. Mr. White, you didn't tell us how many ad- vertising items are passed. You have something in your statement about it. Mr. White. What we call an item. Senator, would be anything. It could be a line of typewritten copy suggested for advertising use. It might be a still photograph. It might be a poster displayed; it might be anything. We handle material that varies in volume, oh, maybe anywhere from 120,000 to 140,000 pieces a year. Last year we handled approxi- mately 130,000 pieces of material in the New York office and the Hollywood office combined. Chairman Kefauver. Now, does the code apply to shorts, trailers? Mr. White. Trailers, yes, sir. Trailers, we include a trailer as one item in keeping our quantity records. Chairman Kefauver. ]\Iay they be passed upon either in Holly- wood or in New York, according to where they are submitted ? Mr. White. Yes, sir, they may. Chairman Kefauver. If submitted here, and you living in New York, w^ho passes them ? Mr, White. Mr. Simon Levy passes on them here. Chairman Kefauver. Is there communication between you and him with reference to passing ? Mr. White. We are in frequent communication, yes, sir. Chairman Kefauver. Some of these producers have their own ad- vertising organizations, and others have outside, separate, distinct organizations, do they not ? Mr. White. All of the large producing and distributing organiza- tions, the bigger companies, all have their own advertising depart- ments. And many of them, in addition, employ outside agencies to do some work for them, yes, sir. We get material both from the adver- tising departments and from agencies. Chairman Kefauver. Does all the industry work through your code, all the producers and distributors ? Mr. White. All of the producers are supposed to send in their material if they carry a production code seal of approval on their pictures. Chairman Kefauver. What percentage carry a code approval ? Mr. White. I don't know what the exact figure is. It is a very, very high figure, in the high 90 percent of American-made pictures. A great many of the foreign pictures don't carry our seal, don't ask for it. Chairman Kefauver. What American-made pictures do not carry the code seal ? Mr. White. Only a few of the—maybe the imitation burlesque type of picture which, fortunately, perhaps, does not have usual mtijor distribution or all the major play dates. There is a small fringe of pictures that are made and played to a limited distribution that don't carry our seal, but they are very few HI number. The proportion of foreign-made pictures that do not carry our seal is very much larger. Chairman Kefauver. Is it possible for foreign-made pictures to operate through your organization and obtain your seal ?