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160 JUVENILE DELINQUENCY Mr. White. It is possible for anybody who makes a picture any- where in the world to submit his picture to the production code au- thority. If it is judged to be in keeping with the production code, he may have a seal on it under exactly the same terms as Metro, Para- mount, or anybody else. Chairman Kefauver. How is your organization financed ? By the industry itself, of course. Is it by the number of items of advertis- ing submitted ? Mr. White. Mr. Shurlock will undoubtedly go into detail on the handling of that. The production code is financed by each producer or distributor paying a fee on his picture, whether he is a member or not a member of the association. The advertising code administration is financed by the dues of the association. Chairman Kefauver, No particular fees ? Mr. White. There are no fees on advertising or on our title regis- tration bureau service. Chairman Kefauver. How large an organization do you have, Mr. White ? Mr. White. We have the two men, I mean Mr. Levy and myself in New York, and our clerical staff. Chairman Kefauver. Well, do you have professionals to look at all this material or do you try to do it all yourself ? Mr. White. The final judgment is mine in all cases, or is Mr. Levy's if the material is handled out here, just the same as the final decision on production work is Mr. Shurlock's. There are people in our office, of course, with whom I consult on this material. Chairman Kefauver. In what form is it submitted to you, by the producer or by the advertising agent of the producer ? Mr. White. In any form at all. We will get a piece of typewritten copy. Chairman Kefauver. Here is MGM press book on Interrupted Melody. Will they submit something like that and you pass on it? Mr. White. Each piece of advertising there, Senator, was sub- mitted in advance, and so with the page proofs showing the publicity stories and the exploitation ideas; they were all submitted in advance, before the press book was printed. Chairman Kefau\tsr. There is on the front of it, "Approved, Ad- vertising Code Administration, New York." Mr. White. That was our file copy. Chairman Kefauver. After approval by you, anything in here can be blown up, enlarged or used ? Mr. White. They are already prepared when this press book is printed, Senator. The only thing that shows larger in actual use than it is indicated in there would be the posters and the lobby dis- play cards. Those are merely illustrations, to show the exhibitor what he can expect to get when he orders, say, a six-sheet poster. There is an illustration there showing what he would get when he orders that. Chairman Kefauver. Mr. Bobo. Mr. BoBO. Mr. White, in your own office, in dealing with the code, your judgment is the final judgment on what constitutes good taste or jrood morals in advertising ?