Juvenile delinquency (1955)

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IQQ JUVENILE DELINQUENCY right, and they made a sketch and submitted it, and I told them in my judgment that was acceptable. Mr. BoBO. What is your opinion, Mr. White, of the representation East of Eden had? . ^ Mr. White. My opinion of it at the time it was submitted was that it was thoroughly acceptable. It has created some criticism. I am still of the opinion it does not represent the worst that I have heard people interpret into it. Again, it is easier to be a Monday morning quarterback and make these decisions tlian it is to make the decision while a man is trying to slide for second. This picture came to me in a small sketcli. I approved it and I still think tliat it is acceptable and certainly I did not see in it what some ]3eople have thought it was. Mr. BoBO. In the motion picture advertising code, on a number ot pictures dealing with crime and police officers, the story of a brutal cop and the story of a cop that killed for money, stressing the fact of the indecent type of policeman, are these ads approved with the seal of the code ? • i i -d Mr. White. Yes. I suppose you are referring particularly to Kogue Cop, the story of the film, I think the advertisement was a fair repre- sentation of the story of the iilm and I so approved it. As another example of group villainy, there is the picture. New York Confidential, which I see displayed up there. Rogue Cop is the story of one individual. It doesn't say the police department is wrong. It said one individual in the police department was wrong. New York Confidential is a gangster story, and there are a number of killings in it. The police play a secondary part in it. The ads for it are a result of long and serious negotiations between Warners and myself. . „ ^ You will find that, I think, every single piece of advertising copy displayed here points up the fact that this gangster activity brought about a great police crackdown, so that the forces of law and order are credited with being in there and being in at tlie end. Mr. BoBO. Without seeing the picture, a person would never know that. I was wondering about No. 8: Pictorial and copy treatment of officers of tlie law shall not be of such a nature as to undermine their authority. Mr. White. That is right. And I don't believe they are. Mr. BoBO. If it is portrayed in the picture as that, it would be all right for the officer to be portrayed in the advertisement in that respect, and vice versa ? Mr. White. Yes, I believe an individual officer can be a yillam, just as an individual councilman in a city council or an individual judge, even, possibly. ^ , n , The codes are quite definite in their recognition of the fact that ^ye do not wish to present the forces of law and order or the judiciary in such a way as to break down res]:)ect for them. But I do not believe that enjoins the industry from making a picture or presenting an ad showing one man in any one of these categories, who is a villain or a crook.