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JUVENILE DELINQUENCY 169 As I left Washington that niglit I picked up the Washington Post. And as I went through Chicago I picked up the Daily News and an early edition of the Chicago Daily Tribune. And as I went through a town in Colorado, I picked up the Denver Rocky Mountain News. And here are the advertising pages from those papers. There is no selection. I just picked up the latest papers as I went through the towns. I submit there isn't one ad in any one of those papers to which any reasonable person would object. That is what I call a cross section. Those are what I call more truly representative of our work than are these, most of them [indicating]. And I would like, if I might Chairman Kefaua^ee. These will be filed as exhibits, and I think the advertising code, we will have that printed into the record and made a part of it. (The documents referred to were introduced as exhibit No. 9 and are on file with the subcommittee.) (The document referred to was marked "Exhibit No. 10," and reads as follows:) Exhibit No. 10 An Advertising Code for Motion Pictures and Regulations for Its Admin- istration an advertising code for motion pictures (The advertising code was adopted by the board of directors of the Motion Picture Producers and Distributors of America, Inc. (now the Motion Picture Association of America, Inc.) June 10, 1930. It was amended and reaffirmed by the board of directors of the Motion Picture Association of America, Inc., July 30, 1947, and further amended December 3,1947, and June 21,1950.) Preamhle The purpose of the advertising code is to apply to motion picture advertising, publicity, and exploitation, within their range, the high principles which the production code applies to the content of motion pictures. The provisions of the advertising code shall apply to press books, newspaper, magazine and trade-paper advertising, publicity material, trailers, posters, lobby displays and all other outdoor displays, novelty distribution, radio copy, and every form of motion picture exploitation. We urge all motion picture producers, distributors and exhibitors, and their advertising agents, whether affiliated with the undersigned or not, to adhere to these principles; and, for ourselves, we pledge compliance with these principles without reservation. The Code 1. We subscribe to a code of ethics based upon truth, honesty and integrity. All motion picture advertising shall— (fl) Conform to fact. (6) Scrupulously avoid all misrepresentation. 2. Good taste shall be the guiding rule of motion picture advertising. 3. Illustrations and text in advertising shall faithfully represent the pictures themselves. 4. No false or misleading statements shall be used directly, or implied by type arrangements or by distorted quotations. 5. No text or illustration shall ridicule or tend to ridicule any race, religion or religious faith; no illustration of a character in clerical garb shall be shown in any but a respectful manner. 6. The history, institutions, and nationals of all countries shall be represented with fairness. 7. Profanity and vulgarity shall be avoided. 8. Pictoilal and copy treatment of officers of the law shall not be of such a ■ nature as to undermine their authority.