Juvenile delinquency (1955)

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176 JUVENILE DELINQUENCY Mr. White. As a starter, as I said, I would like to display this material to a meeting of the advertisino; directors here, and take it back to New York with me and have another meeting with the heads of the departments there. It will certainly convey to them your expres- sions, Senator. Chairman Kefauver. We don't want to be unfair in our criticism. We just want to let you know what has been coming to us. That doesn't mean thnt a great amount of j^eople are not entirely satisfied with the advertisements. It does mean, though, that out of the few mistakes, or a few that go too far, cause criticism of the whole mass of them, as you know. Mr. White. Of course, they do. I know that better than any of you could possibly. Criticism of 2 or 3 ads usually winds up in a blanket criticism, that they are all wrong. And there is the proof in the six newspapers that they aren't all wrong. Chairman Kefauver. That is right. All right. Thank you very much, Mr. White. INIr. Young. I wonder if I may speak to you about Mr. White's statement. It is very important to the Senate and the public, as well. Chairman Kefauver. Let's see what Mr. Young has. Make it short and to the point, Mr. Young. Mr. Young. I will make it very brief. As to the advertising that Mr. White refers to Chairman KEFAu^^R. You address your remarks to me, if you have any. Mr. Young. I do, Mr. Senator, I do, sir, and the committee. As to the advertising that Mr. White refers to, which I am familiar witli, as I stated before, having been associated with motion-picture studios, these display advertisiments that are taken from still pictures and then exaggerated to excite the emotions by an artist using what we term the 1-sheet and the 24-sheet, I want to call your attention, Mr. Senator—when Mr. White made a statement as to viewing and approving the code of advertisements—a publication known as Bold— B-o-l-d—Bold, one of these promiscuous publications sold on the newsstands, in the various drugstores, or magazines that you see young boys and your children sit there and look at them, sit and look at them, of'July 15, on page 60—6-0—^where one of the featured players or leading ladies, by the name of Jan Sterling, is publicized in that type of a picture. Mr. Senator, I ask if the Senator would please ask Mr. White whether he saw that picture before it was sent out, whether he ap- proved of that. I also call attention to a publication known as the Variety and that Variety is read by everyone—when I say everyone I mean the motion- picture industry and show people, but is displayed and sold on news- stands, and also on the magazine stands—of June 16 which was j'esterday, Thursday, the back cover. Chairman Kefauver. Mr. Young, we want to be democratic in this meeting. If anybody has any observations they want to make, all right, but you will have to get to the point. Mr. Young. Yes. This particular picture sent out and publicized on the back cover of Variety of yesterday, June 16 Chairman Kefauver. Do you have a copy of it there ? Mr. Young. I have, yes.