Juvenile delinquency (1955)

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JUVENILE DELINQUENCY 197 Chairman Kefalwer. What is your observation, Mr. Stewart? Mr. Stewart. My observation is this: In view of the fact that his organization O. K.'s 99 percent of our movies, and in view of the fact that they have O. K.'d possibly ten or twelve thousand of them over a period of time and in view of the fact that he and his committee are not able to see all of those at one time, and also in view of the fact that I am the subject matter to which his propaganda is subject, I think it would be wise—or maybe it would be—I would like to offer the suggestion that over a period of time his organization consider the use of maybe 5 or 10 psychiatrists in different parts of the country as an advisory committee to find out just what the audience reactions are in the various parts of the country, because it might help them to pre- sent better j^icures. Chairman KEFAtn^ER, What do you think about that, Mr. Shurlock ? Mr. SiiuRLOCK. That is not exactly in my area. That is a public relations job, and I would not want to speak with any apparent au- thority. Chairman Kefau^'er. In other words, his idea, I take it, is that you or the member of your staff that reviews the picture might think it is all right, that the subtlety of it or something that you might not see in it might have a different effect, and that psychiatrists or someone specially trained in the reaction of children, there might be something in the picture that would be helpful to you in passing upon it that you might miss, I understood from Mr. Johnston with whom I talked at length that you did have psychiatrists, that you used from time to time W'ith these pictures. Mr. Shurlock. I would like to say this: If such a plan were to be adopted, it would be essential that the psychiatrist or the counselor get to work on the script before the picture is finished. Whether we Avould have a psychiatrist read every script that comes in, I don't know. In pictures dealing with psychiatry I am quite certain that the studios get technical advice. In a good many of the pictures dealing with the police, they get police advice. In the case of Blackboard Jungle I believe ]\Ir. Schary testified yesterday they had considerable advice be- fore proceeding and releasing the picture. I think the companies themselves would prefer to handle the question of getting this kind of advice in their own way and with their own staffs, and leave us to be concerned witli tlie morals code. The technical points of psychiatry or such fields I think, should be handled in the case of an individual pic- ture by tlie company producing it. Chairman Kefau\t:r. I don't wish to press the matter, but I do think that the gentleman has a suggestion which is worth considering. Mr. Shurlock. Thank you, Senator, I will pass it on. Chairman Kefauver. Now, Mr. Shurlock, your administration is part of the motion picture general overall association of which Mr. Johnston, Eric Johnston, is the chairman or president; is that right ? Mr. Shurlock. The president; yes, sir. Chairman Kefauver. And does the advertising part of the industry come under Mr. Eric Johnston as well as the production ? Mr. Shut^lock. Well, inasmuch as Mr. Johnston is the president of the association, all of the activities eventually come under him.