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Juvenile delinquency (1955)

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JUVENILE DELINQUENCY 211 Here on the west coast, where motion-picture production is concen- trated, there is a companion but separate organization known as the Association of IMotion Picture Producers. Nine of the ten companies are also members of this producers group. United Artists, which is engaged solely in ]3icture distribution, is therefore not a member of the producers organization. I ap])ear here as a representative of the IMotion Picture Associa- tion, with which I have been actively identified for 20 years. I will endeavor to present to your committee a comprehensive summary of the affirmative policies and programs of an industry which volun- tarily initiated a quarter of a century ago the first self-imposed code of public responsibility ever undertaken by an industry in this coun- try or in the world. We are proud of that and of how it has w^orked because we think it is the best evidence of our awareness of the obliga- tion we have to millions of people wdio see and enjoy our product each week throughout the world. First, however, as one who has been rather intimately associated with educational and community problems for nearly a quarter of a century, I Avould like to take the opportimity to commend this committee for undertaking its study of juvenile delinquency. I use the word "study'' advisedly since I am sure the committee and its competent staff know that there are no pat answers, no magic formulas, no quick and easy solutions to this question. It is a con- tinuing issue, shifting both in degree and character with changing world and national conditions. But because it is a subject that requires patience and an alerting of national attention, this Senate committee is doing a praiseworthy job with its hearings in dramatizing the situation and examining what appear to be contributing causes of juvenile delinquency. In a different way, we in the American motion picture industry have sought to take strong affirmative steps in coping with the problem. As we look back we know we have made substantial progress. We look forward confident that we are on the right track, Ave welcome advice, suggestions, and counsel from every responsible source, and in fact much of our program is based on the help of the representa- tives of literally millions of members of public spirited organizations and groups who for years have been an integral part of our policy of providing decent, moral family entertainment. This policy is actively expressed through and is constantly enforced, enhanced, and bulwarked by five basic activities, which I shall deal with in some greater detail hereafter. Briefly described, they are: 1. The quarter-century old self-enforced production and advertis- ing codes through which the companies conform to acceptable moral and social standards in both content of pictures and type and kind of advertising. 2. The classification of our pictures by outside, wholly independent viewing groups into what they regard as suitable for different age groups. 3. The selection by outstanding educational leaders of pictures of social, cultural and patriotic values for use in the classroom for fur- ther emphasis of discussion. 4. The development of local community programs throughout the Nation which under the auspices of many national organizations