Kinematograph year book (1927)

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Equipment and Technique in 1926. huMi o$f Chi Lt\aJjl So long has it been the custom to link large expenditure with the Cinema that it is now taken for granted. Make the first cut in overheads with the Piano, now! Forget the idea that one must be purchased every two years. Get the best without capital outlay. ALLISON offer the Cinema Industry a model the result of ninety years' experience with several of specialised research into Cinema requirements— the ALLISON CIMEMA PIANO. For sheer Power and Purity of Tone, for Almost-Human Responsiveness, for ability to " stand up " to the hardest usage, the ALLISON CINEMA PIANO can have no equal. Don't buy it : just hire it. Throw the responsibility for maintenance and depreciation on to Allison and convert the 50% write-off into a saving. Particulars of the ALLISON CINEMA PIANO and attractive hiring terms will gladly be supplied. The Piano of the Great ALLISON PIANOS LTD., 60, WIGMORE STREET, W.l Telephone: Langham 1418 FOUNDED 1837 The Great English Piano