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8 The Kinematograph Year Book.
There has been very considerable development in the 16-mm. field, particularly in the educational sphere. There could be no more eloquent evidence of this development than the launching of the Kine's companion journal Sub-Standard Film, the first issue of which appeared as a supplement to the ordinary issue of the Kine, May 23, and which thus led British technical journalism in this new sphere.
These are achievements, indeed, in spite of the vicissitudes of a year of national stress and stern economic pressure.
Such was the concern felt at the development of this ancillary industry that it was officially announced in March that the proposals for the amended Cinematograph Act, due for reshaping in 1948, would have to be reviewed in the light of sub-standard developments. Trade interest was evidenced by the formation of 16-mm. circuits by such prominent exhibitors as the Bernsteins and E. J. Hinge.
Screen Time for Independent Product
In March, Sir Stafford Cripps made an important announcement arising out of the Monopoly Report, in which he revealed that the proposed tribunal was abandoned in favour of an independent committee which would ensure a circuit booking for independent productions of good quality. This announcement was welcomed by most sections of the industry.
April saw the biggest film conference ever held in this country — the J. Arthur Rank World Film Convention, which was attended by delegates from all over Europe, the Dominions and the Colonies. In July, almost all the executives of Universal and the other Rank interests in the United States paid a visit to this country for conferences.
The results of these two gatherings have been far-reaching, especially in America, where the setting-up of United World and the Universal deal gave Rank pictures powerful selling and exhibition tie-ups, and paved the way for the formation of Universal-International, which absorbed United World and gave Rank a powerful instrument for the marketing of British pictures in America, as well as production interests.
Rank Merges Renting Interests
A further Rank development was the merging of Eagle-Lion, as far as British operation was concerned, into G.F.D., thus creating a single great renting house for the work of all the associated Rank producing companies. Eagle-Lion remained, however, as a vehicle for overseas penetration ; and it was announced that this group