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Sub-Standard Film Market.
487
and cultural arid educational institutions which are made with definite publics in view.
Education, potentially the most important branch of the sub-standard movement in this country, appropriately enough displayed the most vigorous and promising growth during the year. The Government is now tackling the subject with the serious thought it deserves. The establishment by the Ministry of Education of its Preparation and Production Committee followed by the setting-up of the National Committee by educationalists were two outstanding events. Other factors which afforded additional impetus to the use of visual aids was the creation in May of the National Federation of Educational Film Groups, elimination of the purchase tax on projectors, the renewal by the British Film Institute and the Scientific Film Association of their classroom activities and the marked increase of interest displayed by local authorities. In Scotland a scheme was launched to introduce visual aids in education upon a countrywide basis.
Strong as it undoubtedly was, the drive to popularise visual teaching in England and Wales was less effective than it might have been. This was due to several obstacles, many of which might have been avoided with the exercise of a measure of foresight and good will. Apart from the equipment position, over which no control could be exercised, there was a distinct lack of enterprise — even of interest shown ■ — -by a large number of our local education authorities ; nor wTere matters helped by an initial cleavage of interests between two powerful organisations. This matter has, happily, been settled. In certain quarters, the sheer ignorance that still exists on the potentialities of visual aid as an integral factor in education is incredible. Another factor which militates against progress is the lack of technical knowledge of the equipment on the part of the teaching staff in many areas. More use might well have been made of the number of fully-trained ex-servicemen available.
That is the overall picture. By and large the first bottleneck — the
THE NATIONAL FILM AGENCY
SPECIALISTS IN ALL CINEMATOGRAPH REQUIREMENTS : ESTABLISHED 1906
FOR INDUSTRY (In Production)
"Power for Ships," "Power for Locomotives," " Sheet Metal," " Medical," etc., in Kodachrome
OUR ANIMATION DEPARTMENT OFFERS HIGHEST QUALITY DIAGRAMMATIC WORK IN 35 mm. or 16 mm. IN COLOUR OR B. & W,
WE ALSO SPECIALISE FOR INDUSTRY
IN SUPPLYING
ALL 35m.m.-16m.m. EQUIPMENT FOR PRODUCTION CAMERAS — LIGHTING — EDITING
Ex A.F.P.O. Pinewood Lighting, Vinten H Studio Camera, Blimp, Eymo, Devry, Newman, W; E. Editing, 16 mm. Moviolas.
ALL 16m.m. SOUND EQUIPMENT IN STOCK — G.B.-B.&H., VICTOR, AMPRO, B.T-H., ETC.
TELEPHONE : BLACKFRI K9JS 0534-5 TELEGRAMS 'ANIMATED"
62-64 VICTORIA ST. MANCHESTER. 3.