Kinematograph year book (1948)
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588
The Kinematogvaph Year Book.
Premier Cinetone, Coimbatore. Ratna Studio, Salem. Navajyoti Studio, Bangalore. Mysore Cinetone, Mysore.
LABORATORIES
Famous Cine Laboratory and Studios, Ltd.,
Haines Road, Mahalaxmi, Bombay. Famous Cine Laboratories, Tardeo, Bombay. Film Centre, 68, Tardeo, Bombay. Bombay Film Laboratories, Dadar, Bombay. Saraswati Film Laboratory, Madras.
LEADING KINEMA CIRCUITS India
Western India Theatres, Ltd., Tardeo, Bombay
(controls about 35 cinemas throughout India,
including Presidency Towns). Globe Theatres, Ltd., Fort, Bombay (controls five
cinemas in Bombay, Calcutta, Madras and
Bangalore).
Deccan Theatres, Belgium (controls over a dozen
theatres in the Southern Maratha country in
the Bombay Province). All India Theatre Syndicate, Ltd., Bombay, 4
(controls about eight theatres in Bombay
Province).
Rao Bahadur N.J. Naidu, Nagpur (controls about
five theatres). Associated Bombay Cinemas, Ltd., Fort, .Bombay
(controls about six theatres in Bombay
Province).
Rajkamal, Ltd., Government Gate Road, Parel, Bombay (controls about a dozen cinemas in Bombay and Central Province.-^).
Pakistan
Empire Talkie Distributors, Karachi (controls
half a dozen theatres in Karachi and Lahore). Isherdas Sahani & Co., Peshawar (controls
about two dozen theatres in the N.W.F.
Province, and in the Punjab). Frontier Theatres, Ltd. (controls about a dozen
theatres in the N.W.F. Province, and in the
Punjab).
EQUIPMENT COMPANIES
Photophone Equipments, Ltd., 9, Marine Tines,
Fort, Bombay, 1. Western Electric Co. of India, Ltd., Metro House,
Esplanade Road, Fort, Bombay. International Talkie Equipment Co., New
Queen's Road, Bombay. Cine Agency (India), Ltd., Bombay, 4. G. B. Kalee, Ltd., Home Street, Fort, Bombay. Ama, Ltd., Hornby Road, Fort, Bombay. Patel India, Ltd., Hornby Road, Bombay. Eastern Electric & Engineering Co., Ld., Bombay,
Kodak, Ltd., Hornby Road, Bombay.
TRADE PUBLICATIONS
The Journal of the Film Industry, Sandhurst
Building, Sandhurst Road, Bombay, 4. The Filmindia, Sir Pherozeshah Mehta Road,
Fort, Bombay.
The Motion Picture Magazine, Mahatma Gandhi Road, Fort, Bombay, 1.
The Diplai, 123-1, Upper Circular Road, Calcutta.
The Picturepost, 75, Sir Thyagaroya Road, Thagaroyanagar, Madras.
ITALY
THE Industry is controlled by the Central Cinematographic office at the Presidency of the Council of Cabinet Ministers. There are four sections : Production, in charge of Dr. Annibale Scicluna Sorge. vice-president of the Central office ; General affairs (Dr. Girolamo < ella Valle) ; Management and Revision (Dr Gianni de Tommasi) ; and Foreign trade (Dr. Benito Orta).
There are 6,200 kinemas showing 35-mm. and 500 showing 16-mm. programmes. Total seating capacitv, 3,000,000 persons.
Chief circuits' are E.N.LC. (60) and E.C.I. (80).
Total cash admissions during 1947 is estimated as 25,000,000,000 lire, of which about 4,000,000,000 lire represent takings on Italian films. In 1945, admissions were 6,493,000,000 lire, and in 1946, 13,000,000,000 lire.
Admission taxes : Up to 20 lire (in practice this low price is non-existent), 15 per cent. ; from 20 to 60 lire, 35 per cent. ; above 60 lire, 50 per cent.
The " Associazione Nazionale Industrie Cinematografiche " (A.N.I. C.A.) combines the interests of both producers and distributors.
Feature production in 1947 was 66 subjects. There has been a steep rise in production costs, super films cost from 150 — 300,000,000 lire, "A" films 80 — 150,000,000 lire; and " B " films, 30 — 50,000,000 lire.
There are 14 studios with some 50 floors, the capacity of which is in the neighbourhood of 120 features. Studios in operation are : —
Rome : — Cinecitta, 14 floors ; Romescalera Film, 6 ; Farnesina, 4 ; S.A.F.A., 3 ; Centro Sperimentale di Cinematografia (Experimental Cinematographic Centre), 2 ; Safir, 2; Capitani Fert, 1 ; Catalucci, 1 ; Pax Film, 2.
Leghorn. — Tirrenia, 4.
Turin. — Fert, 3.
Milan.— I.C.E.T., 2.
Venice. — Scalera Film, 3.
Palermo. — O.F.S., 3.
Exports. — From January 1, 1946, to March 31, 1947, over 200 films totalling about 2,500 copies, were exported.
Imports. — During 1946, 503 films were imported as follows : U.S.A., 296 ; France, 120 ; British, 49 ; Sweden, 17 ; Russia, 10 ; Spain, 6 ; other countries, 5.
Legislation. — Every Italian film over 2,000 metres long shown before December 31, 1949, will receive a subsidy equivalent to 10 per cent, of gross takings this film secures during four years of showing. Such films will receive additional 6 per cent, grant if the Technical Committee finds that they possess exceptional cultural and artistic value.