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@ (2) HOW PUBLICITY HAS HELPED LOEW PEOPLE , TO ADVANCE THEIR CAREERS:
(a) A knowledge of advertising, publicity, and sae ML is
(b
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as necessary to the theatre manager as any other phase of his operation, It is one of the abilities one must possess who plans to make a career in this business. I, myself, © served many years as an assistant manager, manager and city manager. when I started with this company back in 1920, no one took me by the hand and explained how things were done. I found out Rie hard way -by sticking my nose into every department of the theatre. JI haunted the booth until I learned what made the projectors tick. I learned about ventilation oy carta around basements and auditorium ceilings. I butted_into the matter of ads, geen and Se nlinaeeed until I was permitted to try my hand. LEvenete when an gee the home office occured, I was broug £ in to fill the job.
There have been dozens of occasions when promotions were be= ing planned that our executives have called in the publicity department heads to inquire as to the showmanship capabilities of men under consideration, we're proud to say that the men we recommended most highly have become outstanding managers.
@ (3) GENERAL ADVERTISING RESPONSIBILITIES OF A NEIGHBORHOOD MANAGER AND ASSISTANT yo dar at)
assist you ADVERTISING MEDIA
Tribune, World Teleg
p eernesesee 2 and BU ecu ude nar Unent is a service LU O
department. . is our duty assist you. We can assist ‘you only if you proffer vale whe leheanved cooperation, Such
Bannon: can react to the benefit of the entire organization. Because we have so many theatres, certain duties:must be performed by one central. department. Don't ever think that because of this centralized operation you are a mere rubber stamp or a number, You have a say in every phase of your advertising. we are anxious to receive constructive criti
-Cism. wWe may feel that because of previous experience, some
ideas you may suggest may be impractical. If they are we']] Tenge to explain why. ,
Our publicity staff is limited and each member has certain basic assignments which proguce much personal, direc activity in the neighborhoods. However, should you have what you believe to be a good idea and your division manager agrees that it is a good one, we'll make every effort to
in carrying it out.
GUIDE, established in 1940, is our most important single advertising medium, It appears daily in each of the 7 major NY pati pauees; News, Mirror, Times, Herald[ ram.& Sun, Journal-American and Post, representing total circulation of over 7,000,000 copies daily and an annual investment of nearly half-a-million dollars. You can see how important it is that extreme care