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2152
& LOEW'S MONEY MEN CLUB
This is a copy of letter sent by Mr. Picker to N.Y. Managers and Assistants explaining LOEW'S MONEY MEN CLUB--A Business
Building Plan;
December’ 380, 1958
For sometime, we have had under consideration various prene that would permit managers and/or assistants to share in the net income resulting from special Business-Building deals beyond normal theatre operation and promotion.
Beginning January 1, 1959, Loew's managers and/ or assistants will receive 10% (to a maximum of & 00) of the dollar-net resulting from any of a number of money-making efforts. Each of the activities cannot involve receipts.from tickets sold at your boxoffice. This 10% commission can become recurring. Naturally, the new Business. Building Plan will not be retroactive to include deals that are repeats from 1958 or prior ears, There will be no sharing on net results of less
2S se #100. Ina suescane issue of the Loewdown, we
wi
ist a wide variety of methods that may enable you to become Loew's Money Man. We are confident that you will be able to add numerous other angles.
Do not confuse the new Loew's Money Men effort with the existing and continuing-Loew Dollar Club, pep en eel in which results, in the majority of instances, from special showings where the net is #100 or more after expenses. However, certain activities, formerly Dollar Club, will come within the scope of the new plan. For example: If you, in 1959, rent your. theatre for the first time to a school for commencement e Fig ae sols 2Y a net of $400, your share. will be $40. If the rental is repeated in 1960, you will again receive 10% of the net.
a (ong (oer, eeaupLE Should you, for the first time (in 1959) rent your theatre to one of the other big motor car manufacturers, for a dealers' preview of the ew models for, say, 85 000 net, your share would be. é 00. If a similar deal is made for 1960, you'll again receive 10% of net, and so on.
Among the many suggestions which will come along later through our Loewdown will be the idea of selling large blocks of tickets (at regular prices)
} : to organizations for fund-raising purposes. The