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Radio Advertising By Projectionists
Address Given Over National Broadcast Hookup
A noted star of a motion picture now showing on Broadway said some years ago ‘the projectionist is largely the master of our photographic destinies.” More recently one of the world’s largest manufacturers of electrical equipment used in their advertising the phrase “Projection, a Specialized Art.” The skilled motion picture operator with a technical training and an art acquired under practical conditions in the motion picture theatre is now very properly called a projectionist and his work visual and sound projection.
The motion picture operator was a pioneer in the use and development of the motion picture machine, a new mechanism, made with scientific accuracy to handle the extremely fragile motion picture film. His job was to keep the show going under many difficult conditions and to carefully guard the safety of his audience, often at the risk of his own life. The motion picture operator in the early days of the industry had to solve many mechanical and electrical problems and made many important contributions to the highly specialized field of practical and theoretical motion picture optics.
Sound pictures, when introduced a few years ago, were far from perfect and the installations of sound equipment were literally made over night. The motion picture projectionist solved many difficult problems which came with the introduction of sound and has been highly commended by the manufacturers of sound equipment for his practical knowledge and co-operation. Without the specialized knowledge of the projectionist, the introduction of sound would have been a far more serious problem and
! The accompanying article 1 1 gives in brief the contents of a i 1 radio talk sponsored by Local j 1 No. 306, New York City. It is i I directly in line ivith the work be % 1 ing done by the P. A. C. in many s I other sections of the country and j j is intended to educate the gen j i eral public concerning the re j j sponsibilities of our profession, j s Such constructive work might f j well be copied by the Western j j projectionists. Such action could j j not fail to react favorably J j toward our profession. — Editor, f 4» *
would be far less satisfactory at the present time.
Projection is very definitely an art today and the mere fact that an individual may have learned how to run a motion picture projector does not make him a projectionist. He may even get a license to operate a motion picture machine and yet entirely fail to meet the requirements of I. A. Local 306. After a man has secured a good working knowledge of mechanics, electricity and optics, he must also learn the show business. After a thorough technical knowledge has been secured, the projectionist must learn about time, color and sound, and this training can only be acquired through working under theatrical conditions. The projectionist learns to be a showman, and as the showman must be an artist, so must the projectionist be an artist. This is a unique combination of mechanical and artistic skill and the work of the projectionist is therefore very properly referred to as “Projection, a Specialized Art.”
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