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480 MOTION PICTURES I922-I945
Bayard Swope, and George Ackerson, a former secretary to President Hoover. And all the time I had mutually binding contracts with the Association.
My family and I spent that Christmas in Hollywood. Will, Jr., and I wound up the year on a mountain-lion hunt in the San Benito Mountains with Jay Bruce, the famous California lion hunter. And I will go on record as stating that, after the events of 1934, that lion hunt was the most idyllically restful thing that could be imagined.
During the thirties our activities in the field of education were proceeding apace. During 1929 we had made a survey of the potential use of talkies in education and had convened a conference of several hundred college presidents and other educators on the subject. As a result, the Committee on Social Values in Motion Pictures was appointed to investigate the possibilities further— its expenses paid by the MPPDA— and I obtained the generous permission of producers for the committee to review a number of films and to make twenty prints each of excerpts from eight selected pictures. In 1933 the committee chose the name "Secrets of Success" for this clip of films, which wrere used experimentally by teachers and others for a couple of years, and the success of which caused the committee to want more such pictures. The producers were agreeable, accepting the idea of educational pictures as a noncompetitive public service.
The Human Relations Department of the General Education Board (Rockefeller Foundation) got wind of the "Secrets of Success" films, and offered to help on the project. With the Association representing the industry, a working arrangement was set up by which the Commission on Human Relations of the Progressive Education Association, already at work in this field and now aided by a grant of $75,000 from the General Education Board, conducted a thoroughgoing, three-year study and period of experimentation. The Commission created new "Human Relations" films, brought out in the form of 16-millimeter excerpts from non-current feature pictures which we made available to it. By January 1939, seventy-five of these had been prepared, tested under experimental conditions in classrooms, and pronounced ready for proving in general school use. To the delight of the MPPDA, it developed that pictures made for commercial theatre use were better for the studv of human relations than those produced for the specific purpose. At the conclusion of this successful study the Human Relations Commission was liquidated and the films made available for educational distribution through the Advisory Committee on the use of Motion Pictures in Education, which had been organized by Dr. Mark A. May of Yale University— whom I had invited to recommend our next step in the program— and which was incorporated in 1938 as a non-profit educational agency renamed Teach