We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
4
I II II I
To dedicate the inaugural issue of SHORTS STORY magazine, Howard Diefx, as official spokesman, summed up the /M-G-/W organization's attitude toward shorts in the pertinent paragraphs helow. Now, after one short year, Leo, dr. checks up to find that everything said then still goes — in fact, goes double I
Fw K at Metro ar^.gieijl.believers in the short subject.
W
K believe that instead of being the industry's step-child, the
VC
short is more often treated like tha.^g^ft.r^n thficf^r.tla
, kic(H4r'
mIj b«lipivft.that a good short frequently saves the show when it is played in support of an inferior feature.
W
K believe that a bad short will juU. of a good feature.
juit cit oweH»
spoil the effect
K believe that shorts are -properly cc^idered as fillers of seats, not merely of programs.
W7 ,
.K believe that a short will sell ^eats at the box-office •«*fcuroTy tw a short story will sell magazines.
II K believe tha smart showmen are short
changing their box-office by snubbing their shorts.
nanging their box-omce py snuc F*F #i jreliii'i t that a minimum c
WW K that there is nothing short about Metro's Junior
Features except their length.
»K believe that many <-if biggest star^^^be
found in today's shorts.
W K believe that shorts are the industry's naoil^gical weapon against the double feature influence.
II* believe that shorts*^ <-in m^easingly important position in the production schedule and the theatre program.
s h
-11^ felieve th'at a minimum of extra effort in selling shorts w return considerable extra revenue.
II* believe that you^-wllk'b^l levels when we profesPtifi honest
^ A
desire to speed the short subject's march of progress.
ww K believe that a publicatian such as this will oid materially in bringing to short subjects a greater measure of the recognition that is their due.
CONTINUE TO
, amcAVst' we believe all these things, we give you M-p-M*s
A
n
n believe that|a successful short todayfnmt possess superior
entertainment qualities PLUS a definite application of real showmanship.