Modern Screen (Dec 1935 - Nov 1936)

Record Details:

Title:
Modern Screen
Date:
Dec 1935 - Nov 1936
Publisher:
Dell Publishing Company
Volume:
Modern Screen (Dec 1935 - Nov 1936)
Leaf #:
000503
Language:
English
Subjects:
motion pictures, Motion picture actors and actresses -- United States -- Biography -- Periodicals
Collection:
Fan Magazines and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
November 17, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

MODERN SCREEN The best care for washables i ^ have ever found/' says g/amorous ^ BINNIE BARNES 1 "|UX is like a fairy godmother," declares Li this lovely but intensely human British star, who has acquired a Texan drawl, and a store of American slang ! " Getting the breaks may be luck, but looking like a million dollars is a cinch with Lux. I've had so much experience pinching pennies, I know ! My blouses and sweaters are wows after they're Luxed. "And, boy, does Lux stymie ladders — runs, as you say. Lux saves the elasticity of stockings, so they last longer." Binnie doesn't think cake-soap ^V,^^ rubbing is "so hot." Rubbing, or y//Ji^^ using soaps with harmful alkali weakens threads, fades colors. Lux has no harmful alkali. As Binnie knows, anything safe in water is safe in Lux. SPECIFIED IN ALL THE BIG HOLLYWOOD STUDIOS! take care of all washable costumes with Lux," says Vera West, wardrobe supervisor at Universal. "It cleanses even badly soiled fabrics like magic . . . colors come out of their Lux bath as lovely as new." DON'T TRUST TO LUCK Universal's "Sutter's Gold" is another triumph for Binnie. In her Hollywood home (above), she is devoted to country-house simplicity and Luxables — ranging from her own smart clothes to crisp organdie and chintz. Binnie is keen about active sports, tailored clothes, and Lux ! "It's a honey for woolens," she says. "Lux leaves them so soft! And little silk scarfs and lingerie Lux like hankies."