Modern Screen (Dec 1935 - Nov 1936)

MODERN SCREEN bring the stick down behind your head until it passes the neck and is across the back of your shoulders. This will force you to keep the shoulders back. Now follow the same course back to the first position. What does this do? I'll tell you: there are muscles on each side of your chest, which run from the top of the breast to the shoulder. This exercise will tighten those muscles and strengthen them so that they can support the weight of the bust. Think about these muscles all the time you're doing this exercise. Concentrate on them. Work in front of a mirror, so that you'll know you're doing it properly. Ten times a day at the start and work up to twenty times. Do it every day, and no back-sliding, do you hear? HERE'S one last thing : I'm planning an article on beautifying your face by other means than slapping on a little makeup, although make-up is important, too. But right here I want to mention that difficult feature that can make or mar a lovely face, the well known nose. Noses that are too broad, too flat, or too pudgy, you can change. You can't change the bone formation, of course. But the rest you can do. Here's how : Go to work on that part of your nose which you don't like. Say your nose is too broad. With the second and third fingers of each hand, press firmly on either side of the nose. Use a slight rotary movement and press firmly. Ease up on the pressure , a little as you work outward away from the nose, and then move upward and off toward the cheek bones — always a circular movement and never pull or stretch the skin. If you have fat on the tip of your nose, follow this treatment there. (That's what I did for Ruth Chatterton.) A few minutes a day and you'll be surprised how quickly you will notice a marked improvement. A finely chiseled nose is elegant — and . for the movie stars it photographs much better. That's a tip for little Alice Faye. Now, run along and get busy. And write to mama when you want help or get stuck. I'm sitting here with a nice pile of fresh stationery and a brand new ribbon in my typewriter. Don't forget, you supply the envelope, with your name and address and a stamp on it for your reply. That goes for my special consultation and measurement chart, too. Those of you who have had one, will need another one for the next four weeks — and the rest of you had better send for it right away — it's free. So, babies, get out your scissors and clip ! Madame Sylvia, MODERN SCREEN. 149 Madison Ave., New York, N. Y. Dear Madame Sylvia: Please send me your Special Consultation and Measurement chart for weight control. Name Street City State (Please enclose stamped, selfaddressed envelope) FROM Hollywood . POWDER, ROUGE, LIPSTICK Created to he Powder Shade That Can Make You LovelyMax Factor's Powder in the color harmony shade for your type will enliven your skin with youthful radiance and give you a satin-smooth finish that lasts for hours. When you see the magic effect of this powder on your skin, you will know why Hollywood stars call Max Factor the genius of make-up . . . Max Factor's Powder in color harmony shades, $1. npstick Shades That Can Make Your Lips Alluring Max Factor has created lipstick in color harmony shades that dramatize every type, and harmonize with the powder and rouge . . . Max Factor's lipstick is 5u/)er-Indelible...the alluring color lasts indefinitely. Keeps lips smooth and young. Max Factor's Super-Indelible Lipstick in color harmony shades, $1. OF Blondes, Brunettes Discover how you, too, like screen stars, can dramatize your beauty with Max Factor s new make-up... powder, rouge and lipstick created in color harmony sJiadesfor every type. The Perfect Color of Rouge For Your Type Rouge in your color harmony shade will give your cheeks an exquisite color that looks perfectly natural in any light because Max Factor has created it for your individual coloring...The creamy-smooth texture blends easily and clings persistently for hours. Max Factor's Rouge in color harmony shades, 50c. MERLE OBERON in Samuel Goldwyn*s "THESE THREE" illustrates her color harmony in Max Factor^s MakeUp. yl^ax jMclor /UolltjwooJ for POWDER, ROUBE AND LIPSTICK IN YOUR COLOR HARMONY : iK. MJ^ h.i.l.ir' Mak^-I.p Slu.hn. •k Colur Sauiplei ng. Also send m. Irislruclion book, "The N«w A. ten cenia for poslaK'* >' Color Harmony Make Up Churl ami 48-pa|ie )/ Society Makt-bp". . . FREE. 24-6-2 COMPLEXIONS EVES HAIR □□□□□□□□ 1 1 1 1 M 1 1 J 1 1 1 1 1 1 1 Blue □ Grny □ Cr«n □ Hiwl □ Brown n euk__a BLONDE Ugiu,.a D..fic..a BROWNETTE Light. .□ Dark. .a BRUNETTE Light. _Q D.ul:.-n REDHEAD Light. _□ Djrk..D typt abo\e and hei!_0 LASHES(C^h-i L.gh, □ O^rk □ SKIN Dry □ 0,\ya N.»-naia ACE 85