Modern Screen (Dec 1937 - Nov 1938)

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WARDROBE WEAPONS (Continued from page 48) MODERN SCREEN NEW-TYPE ICE DEODORANT is greaseless, actually cooling and checks perspiration 1 to 3 days shoulder straps of one bouffant gown, and glittering vines of the same leaves stripe the enormously full tulle skirt. A long sleeved lame has yards of skirt, and dark fur outlines the deep dropped shoulder bodice. Her last gown is slimly fitted to well below the hips. Bunchy ruching finishes the long basque and then the skirt springs out into yards and yards of stiffened net. A rhinestone clip holds a fly away sheer scarf at the base of the throat. That bunchy ruching below the hips is all right for Miss Simon but fatal to anyone who does her shopping any size above the Junior Miss Department. Comedienne Joan Davis, usually a sartorial step-child, gets to dress up once, in her vain pursuit of gentlemen discarded by the popular heroine. The circular skirt is built up to a high waistline effect, and has a gathered bosom topped with a paillette embroidered bolero. The bolero, far from being on the way out, is just getting comfortably established in smart wardrobes. The "little jacket" is too useful and too universally becoming not to have a faithful following for some time to come. GINGER ROGERS is a "Vivacious Lady" with lots of snappy clothes. As a night club singer she wears a white gown featuring the poured-in silhouette to just above the knee where it proceeds to flare out in pailletted rhumba ruffles. A wide net scarf, with no noticeable anchorage, floats gracefully across the top. Over this, she dons a finger length jacket, fitted through the waist and flaring at the bottom. For daytime. Ginger Rogers wears two suits that would fit perfectly into any early fall wardrobe. The first, made of light weight burgandy tweed, is flecked with the same cool blue that is inset in the broad shouldered jacket. Its sleeves and back are cut on the bias. With this suit Ginger wears a black sailor with a coarse veil. A three-piece suit worn by Ginger in the same picture has a fitted jacket and Chesterfield coat deftly striped in light gray, Oxford gray, and a dash of bright red. Its slightly flared skirt is Oxford gray, as is the draped blouse caught high at the throat with a bright clip. One of Ginger Rogers' most effective gowns is worn for a hair-pulling, eye-gouging battle with brunette Frances Mercer. This is fashioned of black net, backless and very nearly frontless, a huge rhinestone buckle holding a narrow belt about the slim waist. That modern version of the mantilla — a shower of net caught at the top of her blonde curls— makes a graceful and becoming headdress. The post war tale of "Three Comrades" is too concerned with serious matters to stress clothes, but Margaret Sullavan is allowed one glamour gown. It is carefully designed to fit the period without looking dated. Made of silver lame, it has a shirred bodice, short puffed sleeves, and the skirt falls in heavy folds. A circular cut, floor length cape, also of lame, accompanies the gown. Hollywood is for the most part an excellent fashion guide, though there are occasional slight exceptions to this rule. For example, almost every hat_ you see in pictures is off the face. Tlnis doesn't mean that "no one" is wearing dipping brims. Camera men moan loudly about the difficulty of getting angle shots when they have a wide shadow-casting hat brim to contend with. That's why you rarely see that type of chapeau in pictures of your flicker favorites. YOU don't know the meaning of "perfection" till you try Odorono ICE — the new non-greasy, non-sticky ICE deodorant that disappears as you pat it on, leaves your skin feeling cool and refreshed, and checks perspiration instantly! The new Odorono ICE keeps your underarm completely dry for as much as three whole days. Yet it takes only a few seconds to apply. Light and delicate in texture, Odorono ICE is greaseless and non-sticky. And there is nothing but its ODO-RO-NO COOLING — NON-GREASY own fresh odor of pure alcohol which evaporates immediately. Here is a satisfactory answer to the appeals of fastidious women for an effective, greaseless underarm deodorant. A really pleasant, quick way to put an end to offensive odors and embarrassing and costly perspiration stains. Why risk offending the very people you want most to impress? Start today to enjoy the sure protection of Odorono ICE ! Use Odorono ICE according to the directions on the label of the jar. Only 35(4 at all toilet-goods departments. SEND \0< FOR INTRODUCTORY JAR KUTIi Mll.I.KU. riie O.lorono Co., Inc. Dept. f-E-8', 19! Hudson St., New York City (In Canada, address P. O. Box iil, Montreal) I enclose 10^ (15p in Canada) to cover cost of postage and packing for generous introductory jar of Odorono Ice. Name ~ Address Cil.v Sl:il.> 85