Modern Screen (Jan - Nov 1940)

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I City State I | GIVE ORIGINAL HAIR COLOR I FARIVS F0R Qm Hfl|R FINGER FASHIONS (Continued from page 43) After shaping your nails, soak your ringer tips in warm, sudsy water for five or ten minutes. Apply a softener to the nail bases and sides, and push back cuticle with an orange stick. Clip any rough cuticle edges and hangnails, but do as little cutting as possible. It only encourages faster growth. There is a liquid cuticle remover that does excellent work and practically eliminates cutting. After using it, you can wipe dead cuticle away with a towel. Now rinse your hands and whiten under the nail tips with paste or pencil. Dry thoroughly and apply your polish. Powder or paste polish buffed into your nails with a chamois-covered buffer smooths the surface for liquid polish. Or apply a clear, liquid polish foundation and let it dry thoroughly. Liquid polish should be applied quickly, with not more than three or four brush strokes (and be sure there are no loose hairs in the brush you are using) . The exotic type of nails may be covered from one tip to the other with even the crescent included. If yours are the artistic type, cover the nail tips but not the crescents; if they are creative, both tips and crescents may be exposed, though, of course, to make the fingers appear longer the entire length should be covered. The small, very ladylike sort of nails may look best with both tips and crescents exposed. The same rule applies to your rounded, practical, businesslike nails. A coat of protector, applied after liquid polish has dried, will make it look smoother and last much longer, too. WE'D like to emphasize that working the cuticle back and snipping it is very often the cause of split, ragged cuticle. Soften yours with oils and creams, and push it back carefully every time you wash your hands. If you do this while the cuticle is soft and easily controlled, you'll save yourself a lot of cutting and the resultant danger of infection. Hangnails often come from abuse of the cuticle, the use of inferior brushes and the general neglect of hands that otherwise might be soft and femininely charming. Brittle nails, on the other hand, may be caused by too much exposure to water, sun or soil, as well as to neglect in using oils and lotions regularly. Your diet may also be at fault. Foods rich in calcium and minerals are essential to strong, pliable nails. They are nourished from within and you can't expect external preparation to take the place of a sensible diet. Hands that are clean and soft and smooth are always in fashion. Colors come and go, shapes you have little control over, but a perfectly groomed, graceful feminine hand is a force to reckon with and a fashion that is never dated. Have you tried that quick, pleasant, effective dead cuticle softener called Trimal? If you haven't, you're in for a treat and a pleasant surprise, for this remarkable new preparation will keep your cuticle well groomed and attractive sans scissors, believe it or not. All you do is wrap a piece of cotton around the end of an orange wood stick, saturate same with Trimal and apply it to the cuticle around your nails. For the best results, begin at each nail center and work forward around the sides, pushing cuticle back gently. Allow it to remain a couple of minutes, then soak your fingers for a few seconds in warm water, and just wipe dead cuticle away with a dry towel. It's as safe and simple as all that! Trimal (pronounced Trim-all) is what you ask for at any drug, department or five and ten cent store. Try it it you want a new manicure thrill. WE are very enthusiastic about a completely new and different family of nail beautifying products called "Pledge" that are this very minute being introduced in stores all over the country. They are really quite revolutionary, too, for they all are in cream form and come in tubes. There's the Pledge oilized cream cuticle softener, Pledge oilized nail polish remover, Pledge cream (mind you) nail enamel and Pledge oilized nail cream. All come in attractive pastel colored, self-feeding tubes. The nail enamel and cuticle softener have brushes right inside the tubes and they can't spill and won't evaporate. Pledge cream nail enamel will not thicken, streak or fade. It is fast drying — long lasting, too, and will not harm your nails. These preparations are excellent for traveling. In fact, their tube containers are handy to use anywhere. With Pledge oilized cuticle softener you need no orange stick or cotton either. Just whisk it on with the self-feeding brush tube to soothe, soften and remove ragged cuticle. It is a thorough and rapid cuticle treatment all by itself. Pledge oilized nail cream keeps nails strong and pliable and Pledge polish remover is quick, handy, and will not destroy rayon, cotton or woolen fabrics. You'll like these new, modern manicuring preparations, we're sure. The Cutex nail polish people have just brought out two grand new red shades called Rumpus and Riot — colors that many girls will simply dote on. They're definitely shades for dates — clear, accentmaking, head-in-a-whirl colors for young-up-and-comers who aren't afraid to be dramatic. Giddy as a football date, Cutex Riot is the clear ringing red that highlights skin tones, the kind of deep, sophisticated shade that gives your hands that "goingplaces" look. Cutex Rumpus nail polish is deep red in another key — the shade you switch to when your costume swings to wines and burgundies. It's electric red — that most flattering of reds with a blue-flame undertone — the shade to wear with blackberry, maroon and purple-toned browns. Cutex Rumpus polish is also smooth with pastel evening frocks, smoother yet with black. The makers of Cutex polish have discovered a new angle on the problem of brittle nails, too. It has been definitely established that nails require moisture, even as the skin does. They give off moisture and absorb it from the air. If this natural process is interfered with, nails dry out and split. So, to safeguard nails, polishes should be porous. It has been shown, in a series of laboratory tests, that Cutex liquid nail polish has unusually high porosity. In other words, you can be sure when you wear Cutex polish that your nails are not sealed away. This may mean the end of your nail difficulties — splitting, breaking and many of the ailments that result when the nails are cut off from all moisture. The idea is certainly worth a trial, and we know you'll be pleased. 84 MODERN SCREEN