Modern Screen (Dec 1942 - May 1943)

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mains stubborn about going back to the Army with the plans. That is, until the gin-soaked old darling who once played his mother is cruelly beaten up by the Nazis who are hot on his trail. Whereupon Lucky decides to clean up the Nazi spy nest. And he does, too; and what's more, gets the girl in the bargain. All this is done to the tune of deft dialogue, some odd and interesting backgrounds (a flower garden, for instance, turns out to be the Nazi headquarters), some tense scenes and a dozen or so outrageous coincidences. Helen Walker does very well with her role • as the canteen worker; Marie MacDonald as a secretary of the lapsitting variety and Mabel Paige as the gin-guzzling Annie are high spots. Sheldon Leonard blusters brightly through his role as heir to the "Lucky Jordan" empire. » But the main attraction in "Lucky Jordan" is watching Alan Ladd who began as only a glimmer in Paramount's heaven of stars. Look at him now! — Par. P. S. Alan Ladd has now moved up to Chief Villain. This is his first starring role . . . Laddie's golden locks are the real McCoy. Studio execs let him switch back to his natural coloring when femme fans requested the change . . . Helen Walker debuts in this. Was seen last in the Broadway stage success "Jason" . . . Marie MacDonald is back for another try at movies, this time as a blonde. Romanced with Bruce Cabot during production . . . Ladd shivered in wet clothes for two days, working on one short scene. Nervous prop men and insurance men stood by with bottles of aspirin and blankets, but Alan came through without a sniffle . . . The troupe was the first company ever to invade the famous Meline Estate Gardens in Pasadena for a location scene . . . After one day's shooting, H. Walker was all set to go back to the safe stage. First scene required her to 'drive a car at top speed, then barely escape a collision . . . Mabel Paige, obliged to dye only half of her hair for her characterization of a frowsy panhandler, went into hiding until the picture was finished . . . Alan keeps up his record of gal-toting, with the gals getting heavier each time. In "This Gun for Hire" he carried Veronica Lake (98 lbs.); in "The Glass Key" it was Bonita Granville (105 lbs.) and in this, Helen Walker (115 lbs.)! PUT YOUR BOOKS IN UNIFORM! You think he's got a perfectly gorgeous mind ... a fund of knowledge that smacks of the Britannicas. The 1943 Victory Book Campaign sounds like it was made for him . . . and all the nice guys like him. You're going to round up every foot-loose book you can lay your mitts on. And you're going to solicit friends to do the same. Before you're done, your crowd will have turned in every good new book around. And there'll be a noble stack of oldies in addition. You will get started right away, won't you? And deposit your loot at the nearest U.S.O. or library branch, from where they will be sent to army camps all over. The fellows want them even more than cookies . . . so do get started in a hurry! Don't waste PEPSODENT It takes only a little to make your smile brighter • Nearly one-fourth of all the Pepsodent we make goes to men in uniform . . . they want it . . . they deserve it. • At the same time, we are trying to supply the biggest number of civilian customers in Pepsodent history. • But, wartime restrictions limit the amount of Pepsodent we can make. • So . . . we urge you: Don't waste Pepsodent. Use it sparingly. If you will help save enough for others . . . there will be enough for you. Lucky for all . . . dental science knows no more effective, safe ingredients than those which make up Pepsodent's patented formula. That's why Pepsodent is so good, so effective, so safe that only a little is needed to make teeth brighter, make smiles more sparkling. 1 . MOISTEN your brush before applying paste. If you apply Pepsodent before wetting brush, it may wash down the drain. Finish brushing before rinsing brush. 2. MEASURE out only as much paste as you need. About three-quarters of an inch is enough. Always squeeze and roll tube evenly from the bottom. Replace cap. 3. POUR Pepsodent Powder into the cupped palm of your hand — enough powder to cover a 50 piece is plenty. Do not sprinkle it on the brush — this is wasteful. 4. SHOW children how to dab — not rub — moist brush in powder to pick it up. Measure out the right amount for small children and teach them the proper way to brush teeth. S. HANG your tooth brush up to dry after you use it. Bristles will stay firmer and last longer this way. Soggy, worn, wilted tooth brushes are inefficient, wasteful. 6. YOUR DRUGGIST is trying his best to serve everyone. Don't blame him if his Pepsodent stock is low and he has to disappoint you. Try again in a few days. iiipra 1Q4.1 15