Modern Screen (Aug-Dec 1943)

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You'll tvind his heart around your finger With shining hair that makes eyes linger! leaves hair so lustrous . . . and yet so easy to manage ! * Only Special Drene reveals up to 33% more lustre than soap, yet leaves hair so easy to arrange, so alluringly smooth ! Your glamour rates sky-high with a man when your hair has that lustrous, shining 'live" look! But dull, dingy hair takes so much from your allure. So don't let soap or soap shampoos rob your hair of lustre! Instead, use Special Drene! See the dramatic difference after your first shampoo . . . how gloriously it reveals all the lovely sparkling highlights, all the natural color brilliance of your hair! And now that Special Drene contains a wonderful hair conditioner, it leaves hair far silkier, smoother and easier to arrange ... right after shampooing! Easier to comb into smooth, shining neatness! If you haven't tried Drene lately, you'll be amazed! And remember, Special Drene gets rid of all flaky dandruff the very first time you use it. So for more alluring hair, insist on Special Drene with Hair Conditioner added. Or ask your beauty shop to use it! *Procter & Gamble, after careful tests of all types of shampoos, found no other which leaves hair so lustrous and yet so easy to manage as Special Drene. p Aah ofq/cwtcut/ Avoid this beauty handicap! Switch to Special Drene. It never leaves any dullin g film, as all soapsand soap shampoos do. That's why Special Drene reveals up to 33% more lustre! Special Drene AUGUST, 1943 17