Modern Screen (Jan-Jun 1945)

YOU CAN BE MORE BEAUTIFUL AND HERE'S THE SECRET— a make-up miracle awaits you in the new duo-tone Rouge by Princess Pat. As you apply it, mysteriously and amazingly the color seems to come from within the skin — bringing out new hidden beauty. Your color looks so real, no one could believe that you use rouge at all! LOOK IN YOUR MIRROR! There's an amazing 'lift' to Princess Pat Rouge that gives you fresh confidence in your beauty — bids you be irresistible — and if you feel irresistible, well, naturally, you are! THE RIGHT WAY TO ROUGE For the most lasting and natural effects • Apply rouge before powdering. • Smile into mirror. Note that the cheek raises. Apply rouge to the raised area in the form of a > pointing toward the nose. • Blend with finger tips outward in all directions. Notice that Princess Pat Rouge leaves no edges. • Put a touch of rouge to each ear lobe and point of chin. • Now, apply Princess Pat Face Powder. ONLY PRINCESS PAT ROUGE has the duo-tone secret — an undertone and overtone are blended in each shade. See it perform its beauty miracle on YOU! Until you do, you'll never know how lovely you really can be. And Lips to MatchKey your lips perfectly to your cheeks — the effect is stunning! You'll love the smoothness of Princess Pat Lipstick and its amazing power to stay on. The shades are simply heavenly! Wherever you buy cosmetics you'll find Princess Pat Rouge, Lipstick and Powder. Get yours today. $1, 25c, 10c PRINCESS PAT FREE PORTRAIT! Did you read our Editorial on page 29? If you haven't, better skip over to it right now! As Al Delacorte says, we're having this fashion survey for you 'specially. We want to help you find just the kind of clothes you crave, as well as give you the complete dope on what's new every month and help you out personally with your clothes problems via our Fashion Department. But first we have to know what sort of things you like and wear. And to show you how really important this is to us, we've got a supply of 2500 pictures of your favorite stars to send you for FREE! Yes, we've got glossies of Frankie, Van Johnson, Lon McCallister, Jeanne Crain and June Allyson to send you. All you have to do is fill out the following Questionnaire and mail it off to us not later than the 20th of February, but hurry, 'cause the pix won't last long. questionnaire How many skirts did you buy last year? Sweaters? Suits? Blouses? Coats? Dresses? Evening dresses? . What is the most you would pay for a dress? The least? . The amount you usually spend? Do you ever make your own dresses? Sweaters? . . . How many hats do you have? What is the most you would spend for a hat? The least? The amount you usually spend? Which of the following would you wear on a date? (check one) skirt and sweater pastel wool black crepe Which of the following would you wear to school? (check one) slacks wool suit skirt and sweater silk dress Which of the following would you wear to the office? (check one) tweed suit tailored dress silk dress Which of the following would you wear to to an evening party? (check one) bouffant evening dress slick, sophisticated evening dress short evening dress Fur . Cloth . Imitation fur. What kind of coat or coats do you have? Sport Cloth with fur trim. What is the most you would spend for a coat? The least? The amount you usually spend? Do you buy or read any fashion magazines? (If so, name the mag or mags) Which one of the following stars' pictures would you like us to send you (Check ONE ONLY) Frank Sinatra □ Van Johnson Q Lon McCallister □ Jeanne Crain □ June Allyson □ City. Age Zone .... State . no . . My name is My address is ADDRESS THIS TO: POLL DEPT.. MODERN SCREEN 149 MADISON AVENUE. NEW YORK 16. N. Y.