Modern Screen (Jan-Jun 1945)

IF YOU "HATE EXERCISE" AND "LOVE TO EAT"— Here's a New lazyWay to REDUCE Qu/ck/y aw/Safety 10-Day Miracle Diet-Lose 10 Pounds in 10 Days! -and Still Eat 3 Delicious, Satisfying Meals a Day; Not Do a Bit of Extra Exercise! PARTIAL CONTENTS Showing HOW This Book Takes Off the Pounds and the Bulges I. THE SURE WAY TO REDUCE The "Lazy Way" to Loss Weight. How you can reduca quickly and safely — no exercise, no hunger pangs, no drugs, girdles or gadgets. How Much Do You Want to Reduce — How Fast? Your choice of diets that reducs you rapidly or gradually, aa you wish. Exercise Is a Practical Joker. Why exercise alone is a poor way to reduce. No Drugs, No Sweat, No Charge. Wny you can ignore costly sweat baths, reducing drugs, dangerous fasting etc. Counting Calories Isn't Enough. "Galloping calories" that slim you faster. II. WHY YOU DON'T GET SLIM Coffee, Tea, Cocoa, Milk, Cocktail Calories. The Water, Soft Drinks. How bev strange role of alcohol In erages affect weight control building fat. — with some surprises 1 III. YOU CRACK DOWN ON CALORIES How Proteins Help You Get Slim. Beducing without hunger or sacrificing vitality. The Simple Arithmetic of Reducing. Easy way to set your calorie Quota whether you're a housewife, war plant worker, stenographer, etc. 10Day Miracle Diet. Safe, easy way to lose a pound a day for'10 days. Daily menus. Heartier Diets. 3 dally diets for losing 10 pounds a month. How to substitute other foods you like better. 2 "STAT Slim" diets. The Fastest SAFE Slimming Program. Diet safe guards that make speedy weight reduction safe. Two • Minute CalorieCounting Table. At-a-glance chart showing kinds of calories in 26 meat dishes, 4 kinds of milk. 13 fish, 10 cheese and egg servings, 41 vegetables, 29 fruits, 19 breads, cereals, 16 pies, pastries, 17 fats, sugars, syrups, 7 nuts, 11 soups, 18 "llttlo things", 15 beverages. Eat as Often as You Want. Exploding the no -foodbetween-meals myth and the nothing but coffee fer breakfast error. IV. YOU COUNT YOUR VITAMINS THE EASY WAY You Needn't Pay Extra for Infants, Vitamins. How to get all you need from foods alone. Your Dally Vitamin Needs. Complete table showing units of A, Bl. C, G, D needed for Adults.Adolescents.Children, Pregnant Women. Lightning Vitamin Calculator. Vitamin units in 78 common foods in handy chart. Cook Them Kindly. 9 simple rules to preserve vitamins in preparing foods. V. EAT FOR BEAUTY, CHARM AND— YES, REALLY — SEX APPEAL Skin You Love to Touch. How Vitamin A and other elements promote clear, beautiful skin. Teeth You Love to Brush. Food, for healthy teeth. Diet Cure for Constipation. "Scare" warnings vs. truth. No Pep, No Joy, No Friends. Is this youf How you can remedy it — at the dinner table 1 Gray Hair. Baldness land the Diet. What scl[ence has learned about f diet effects on hair. VI. EATING FOR "OOMPH" Food and Glamour. Be Anemia Wins No Love lation of what you eat to Prizes. Bed blooded personal appearance, vi "romance" minerals; how to tality, sex appeal. get them. What This Book is Doing for Other* "Lost the specified 10 lbs. in 10 days. Feel better than in years." — Wisconsin. "My sister is very short, weighed 196. Was so thrilled to be losing weight, would even get up in the night to weigh herself. Now weigh3 120, is healthier, happier." — Michigan. "Kindly forward me the book. Have a friend who lost 34 lbs., is now ever so much better in health, appearance." — California "Most sensible way to reduce I have seen yet. I'm a registered nurse and can fully appreciate sensibility of this means." — Massachusetts. "Lost 35 lbs. In 41 days. Compliments to your book." — West Virginia. Examine It 5 Days FREE It costs only a stamp to examine this book FREE. No money need be sent now. "The New Way to Eat and Get Slim" (in a plain wrapper) will be sent with the understanding that you may keep it 5 days. If, even in that short time, you are NOT convinced it offers you the quick, safe, lazy-way to reduce— return it without obligation. Otherwise, keep it for only |2.00, plus few cents postage. A body that is slim, healthy, and alive will win admiration the rest of your life. Take the first step toward lovely, alluring slenderness now. Mail Free Examination Coupon at once. WILFRED FUNK, Inc.. Dept. R353, 354 Fourth Aveaue, New York 10, N. Y. YES, it's true-this new 10-Day MIRACLE DIET — thanks to latest discoveries in weight control! Now— WHETHER A MAN OR A WOMAN-you can lose 10 pounds in 10 days, 30 pounds or more within 3 months— comfortably, pleasantly, healthfully. WITHOUT strenuous, difficult exercises. WITHOUT dangerous pills or drugs. WITHOUT sweating in steam baths or spending money for massages. WITHOUT suffering the dizziness, nausea, and torture of self-imposed starvation! You'll eat three delicious, fully-satisfying meals a day, including a big breakfast. You'll be allowed to "snack" between meals. This new scientific lazyway— described in the fascinating book, "The New Way to Eat and Get Slim," by Donald G. Cooley— brings you a slimmer, more attractive figure, and also greater health and beauty! Your skin becomes smoother, clearer . . . your hair softer, more lustrous . . . your eyes more sparkling. You have more energy, pep, get-up-and-go. What Is This Amazing Secret? The whole secret lies in your food— not just how much, but also which kinds. And it isn't (as you may have imagined) merely a matter of "calories." It's the kind of calories that makes the difference! Some foods are high in /(/'-producing calories. Others are high in energy-producing calories. If you merely cut down the amount of food— without being sure to get more energy-calories than fafcalories— you don't lose weight at all. Your body simply "slows down"— and continues to store fat! Many people think they know about calories. But do they? Suppose you had to choose between a large glass of orange juice and half a sirloin steak? You would probably reach for the orange juice. Actually, the steak would give you 15 times as many precious ENERGY<aloties. Yet the total number of calories in each is roughly the same! What This Book Can Do For You Mr. Cooley's book shows you, quickly and clearly, how to apply this simple principle of selecting energy-calories instead of fatcalories. It gives you a "10 -Day Miracle Diet" by which you lose a pound a day for 10 days; a diet for losing 10 pounds in 30 days; a "tapering off diet for losing 8V2 pounds in 30 days; and a Stay-Slim" diet, so that when you reach the right weight, you STAY there. You don't have to adhere rigidly to these diets, either. The book's Substitution Table gives you dozens of meats, and other foods you may eat instead. The partial contents, on this page, suggests only a few of the ways this book goes about improving your figure, health, appearance, and general disposition. ^WILFRED FUNK, Ine., Dept. R353. """" 1 354 Fourth Ave., New York 10, N. Y. Please send me— In a plain wrapper — "The New Way I to Eat and Get Slim" for 5 days' FREE EXAMINATION. I If I keep the book I will send you $2.00 plus actual post■ age. Otherwise I will return it without further obligation. I Name Address City. Zone No. (if any) Stats. □ Check here If enclosing $2.00 'WITH this coupon, I and WE will pay the postage. The same 5-day return privilege, for full refund, applies. 23